Content Strategy & Analysis Associate Full Time

Roku is changing how the world watches TV

Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we’ve set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.

From your first day at Roku, you’ll make a valuable – and valued – contribution. We’re a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.

About the team

Roku’s Content team is responsible for driving the strategy, execution and continued management of licensed and original content and content partnerships for The Roku Channel across the US and international territories including: Brazil, Canada, Mexico and the UK and the newly launched subscription streaming service Howdy. The team encompasses Content Acquisition (responsible for deal strategy and negotiation to acquire Movies, TV Series, FAST Channels, and more), Content Partnerships (responsible for managing Roku’s hundreds of content partners), Content Strategy & Planning (responsible for guiding content investments and windowing tactics to maximize engagement and ROI). 

About the role

We’re seeking a Content Strategy & Analysis Associate to help shape and execute content strategy for VOD and FAST across subscription and ad-supported services. This role transforms complex data into clear insights, dashboards, and actionable strategies that drive acquisition, engagement, and retention. You’ll leverage market trends, audience insights, and performance analysis to guide content acquisition, partnerships, planning, and scheduling. Key responsibilities include developing strategic recommendations based on historical performance, building dashboards and reports, and delivering concise, impactful insights to leadership. Collaboration with cross-functional teams will be essential to enhance tools, ensure reporting accuracy, and advance analytics capabilities. 

This is a unique opportunity to influence the future of streaming entertainment. The ideal candidate combines strategic vision with strong analytical skills, excels at storytelling through data, and thrives in a fast-paced environment. Position based in Toronto, Canada. 

The work we do can be challenging, but that’s why we enjoy it so much. The ideal candidate isn’t a bystander. They are curious and engaged, willing to jump in to solve problems and make data-driven decisions even when things feel very ambiguous. Our industry changes quickly, so we expect a great candidate to be comfortable responding swiftly to changing business needs, knowing that their own success comes when the team succeeds. 

What you will be doing

• Help define content strategy for VOD and FAST across subscription and ad-supported services, shaping audience targets, content mix, and volume to drive engagement, acquisition and retention.  
• Build and maintain models, trackers, and dashboards to evaluate content performance, value, and trade-offs; deliver timely reports and insights to leadership.  
• Conduct competitive analysis and benchmarking; identify and report on market trends and emerging opportunities.  
• Assist in developing strategic frameworks and playbooks for the Content team; collaborate cross-functionally with Analytics, Audience Insights, Marketing, Finance, and Product teams.  
• Partner with data and engineering teams to optimize advanced analytics, tools, and reporting accuracy.  
• Analyze and present key business metrics and KPIs in clear, actionable formats.  
• Stay ahead of industry trends and streaming innovations, incorporating insights into strategies to maintain competitive advantage.  
• Support consumer insights initiatives to uncover deep, data-driven understanding of viewer preferences and behaviors.  
• Lead ad hoc projects under tight timelines and ambiguous conditions, delivering high-impact results. 

We’re excited if you have

• Bachelor’s degree required 
• 3+ years of relevant experience in strategy and analytical roles, in consulting, investment banking, or content analytics at a major media or technology company.  
• Passion for content and familiarity with the streaming media landscape, including SVOD/AVOD/FAST models and regional programming strategies. 
• Proven ability to anticipate and respond to industry shifts with strategic agility and creative solutions, leveraging data-driven insights to enhance viewer engagement and satisfaction. 
• Strong analytical background with experience working with large data sets to identify trends and actionable insights, especially in streaming media. 
• Exceptional financial modeling and analytical skills, proficient in MS Excel and PowerPoint, with hands-on experience in business intelligence and visualization tools such as Looker, Tableau, and Airtable. SQL or Python knowledge is a plus. 
• Strong leadership, communication, and interpersonal skills, with a track record of mentoring and fostering collaboration. 
• Role based in Toronto, with on-site presence required 4 days per week. 
• Data-driven approach to problem solving grounded in analytical rigor, creativity, and business acumen. 
• Ability to prioritize and manage trade-offs across multiple deliverables and evolving deadlines. 
• Comfort with financial forecasting, ROI modeling, and scenario planning. 
• Collaborative mentality; ability to build trust and co-create with individuals with different viewpoints.
• Strong communication skills, tailoring messaging for different audiences. 
• Team-first mindset: flexibility to lead or support—no job too big or too small. 
• Curiosity and adaptability: a growth mindset matters more than the exact right experience. 

Our Hybrid Work Approach

Roku fosters an inclusive and collaborative environment where teams work in the office Monday through Thursday. Fridays are flexible for remote work except for employees whose roles are required to be in the office five days a week or employees who are in offices with a five day in office policy.

Benefits

Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Our employees can take time off work for vacation and other personal reasons to balance their evolving work and life needs. It’s important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter.

Accommodations

Roku welcomes applicants of all backgrounds and provides reasonable accommodations and adjustments in accordance with applicable law. If you require reasonable accommodation at any point in the hiring process, please direct your inquiries to EmployeeRelations@Roku.com.

The Roku Culture

Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company’s success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We’re independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you’ll be part of a company that’s changing how the world watches TV. 

We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn’t real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002. 

To learn more about Roku, our global footprint, and how we’ve grown, visit https://www.weareroku.com/factsheet.

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