Content Creator – Wellness Drinks (Instagram & TikTok) Full Time

Sense is seeking a passionate content creator to become the authentic voice of a premium wellness lemonade brand across Instagram Reels and TikTok. This role is ideal for someone who genuinely connects with wellness, enjoys sharing their lifestyle, and can create engaging, natural-feeling content that resonates with health-conscious women aged 25–44 in the UK. The product, made from four natural ingredients, is positioned for the sober-curious market and is in pre-launch with a growing community. You will produce three short-form videos per week, focusing on product highlights, wellness tips, ingredient stories, and founder narratives. Content themes, briefs, and references will be provided, but your unique perspective and genuine connection to the product are essential. The visual style should be “Natural. Minimal. Unfiltered.”—using natural light and avoiding overproduced or heavily filtered looks. All content will be posted on the brand’s channels after approval and must align with a confident, warm, and non-preachy tone.

Deliverables

• Create 3 short-form videos per week for Instagram Reels and TikTok, following provided briefs and content themes.
• Develop content that includes product spotlights, wellness lifestyle tips, ingredient education, and founder story elements.
• Ensure all videos reflect the brand’s clean, minimal, and authentic aesthetic, using natural light and real-life settings.
• Collaborate with the brand to refine content ideas and incorporate feedback.
• Submit all content for approval prior to posting on brand channels.
• Reference and draw inspiration from provided mood boards and sample accounts (e.g., Kin Euphorics, Recess, Trip CBD Drinks, @cleangirlcook).
• Maintain consistency in tone and visual style to appeal to the target audience.

Requirements

• Demonstrated experience creating UGC or branded content for food, drink, or wellness brands, ideally for Instagram and TikTok.
• Strong understanding of wellness trends and the sober-curious movement.
• Ability to produce visually appealing, natural, and minimal content without heavy editing or filters.
• Comfortable sharing your own connection to wellness and the product in an authentic, relatable way.
• Excellent communication skills and ability to work to a regular posting schedule.
• Based in the UK or able to create content relevant to a UK audience.
• Familiarity with the “clean girl” and minimalist wellness aesthetic.
• Portfolio or examples of previous relevant content required.

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