Growth Marketing Manager Full Time

Growth Strategy & Measurement Lead (2-Year Mandate)

Most “Growth” roles at large institutions are just marketing backfills. This is different.

My client—a major Canadian Big 5 bank—is currently overhauling how they acquire retail banking customers. They are moving away from traditional campaign execution toward a data-first, product-led growth model. They need a builder to own the end-to-end acquisition funnel and scale their digital growth engine.

This is a high-visibility, 2-year mandate for someone who wants to operate at the intersection of high-level strategy and technical execution. You aren’t just managing agencies; you’re pulling your own data, identifying friction points in the funnel, and shipping improvements that impact millions of users.

The Mandate

• Own the Funnel: You have end-to-end accountability for performance, moving the needle from initial awareness through to conversion and early-tenure engagement.
• Move Beyond “Marketing”: This isn’t about running ads. It’s about shaping product and offer strategies that actually align with customer needs and bottom-line profitability.
• Scale Digital Channels: Identify and optimize new acquisition channels and partnerships, moving quickly from a strategic insight to a live execution.
• Data-First Decisioning: This is a measurement-heavy role. You’ll use SQL to perform cohort analysis and track attribution to ensure every dollar spent has a clear ROI.

Your Background

• Proven Track Record: You have 5+ years in strategy consulting, fintech growth, or business transformation. You have a history of delivering measurable results in complex environments.
• Technically Capable: You think in terms of funnel economics and customer value. You are proficient in SQL because you prefer to validate your own insights rather than waiting for a report from another team.
• Execution-Focused: You are comfortable with ambiguity but obsessed with structure. You know how to translate a high-level strategy into a clear roadmap.

The Logistics

• Pay Rate: $40/hr – $50/hr (commensurate with experience).
• Location: Hybrid in the downtown Toronto (Tuesday, Thursday, Friday in-office).
• Duration: 2-year contract with a high likelihood of extension or conversion to permanent.

If you’re interested in the details, let’s have a real conversation. Reach out directly or apply below.