Media Manager, Brand Marketing and Integrated Campaigns Full Time NEW

This is a high-impact, strategic media leadership role focused on driving integrated marketing and fundraising campaigns that support meaningful public health outcomes.

You will lead end-to-end media strategy, planning, execution, and optimization across both always-on and campaign-based initiatives.

The role requires balancing performance marketing precision with brand storytelling across a complex, multi-channel media ecosystem.

You will work closely with Brand, Fundraising, Analytics, and external agency partners to ensure media investments deliver measurable impact.

A strong focus is placed on continuous optimization, budget efficiency, and data-driven decision-making across all campaigns.

You will also help shape scalable media processes and best practices in a fast-evolving, mission-driven environment.

This is a collaborative hybrid role with exposure to high-visibility, purpose-driven national campaigns.

Accountabilities

• Lead the development and execution of media strategies across integrated campaigns, including always-on performance media, paid search, digital acquisition, and emerging channels.
• Translate brand and campaign objectives into actionable media plans, defining channel mix, investment strategy, and optimization approach in collaboration with internal and external stakeholders.
• Manage end-to-end campaign execution, including briefing agencies, overseeing trafficking readiness, QA processes, and ensuring accurate in-platform setup across channels.
• Monitor, analyze, and optimize campaign performance in real time, working closely with analytics teams to generate insights and actionable recommendations.
• Manage media budgets effectively, ensuring efficient allocation of spend, clear tracking of performance, and alignment with acquisition and fundraising goals.
• Oversee agency relationships, ensuring clear briefs, accountability, timely delivery, and alignment with performance expectations and KPIs.
• Contribute to the development of scalable media workflows, reporting standards, and optimization frameworks to improve overall marketing effectiveness.

Requirements

• 6-8 years of experience in media planning, execution, and optimization, with strong expertise in digital and performance media.
• Proven experience managing always-on media programs alongside large-scale integrated campaigns across multiple channels.
• Strong background in working with external media agencies, including briefing, performance oversight, and budget accountability.
• Solid understanding of the digital media ecosystem, including paid search, digital acquisition, and emerging media opportunities.
• Strong analytical skills with the ability to interpret performance data and translate insights into actionable media strategies.
• Experience working in cross-functional environments with Brand, Marketing, Analytics, Communications, and Digital teams.
• Excellent communication and stakeholder management skills, with the ability to influence without direct authority.
• Proficiency in tools such as Google Analytics (including GA4) and PowerBI is considered an asset.
• Bonus: experience in fundraising, nonprofit, or mission-driven marketing environments.

Benefits

• Competitive salary range of CAD 80,000-95,000 aligned with experience and internal compensation framework.
• Comprehensive health, dental, vision, life, and disability insurance coverage.
• Defined contribution pension plan with employer matching.
• Generous paid time off including vacation days, personal days, wellness days, and year-end holiday closure.
• Flexible hybrid work model with occasional travel to the Toronto office.
• Employee assistance program (EAP) and wellness-focused benefits.
• Home office setup support and mobile phone reimbursement.
• Professional development opportunities and continuous learning support.
• Inclusive, values-driven culture focused on equity, diversity, and community impact.

How Jobgether Works

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role’s core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

Why Apply Through Jobgether?

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We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.