GTM Insights & Analytics Lead Full Time

This role sits at the core of the go-to-market organization, building the analytical foundation that powers decision-making across Sales, Marketing, and Finance. You will design and scale the BI infrastructure that enables teams to independently access trusted, real-time insights on pipeline health, revenue performance, and campaign effectiveness. Acting as the horizontal analytics layer, you will connect data across functions to uncover patterns that inform forecasting, planning, and strategic investment decisions. Your work will directly influence pipeline reviews, board reporting, and revenue planning cycles. This is a high-impact role requiring both technical depth and strong business acumen, where your outputs become the single source of truth for GTM performance. You will collaborate closely with RevOps, Finance, and Analytics Engineering to improve data quality, modeling, and decision intelligence across the organization.

Accountabilities

• Build and maintain scalable BI dashboards that provide real-time visibility into pipeline health, funnel performance, segmentation, and revenue outcomes.
• Own the GTM data dictionary, ensuring consistent definitions, logic, and metrics across Sales, Marketing, and Finance.
• Lead analytical modeling for forecasting, including conversion rates, pipeline coverage, stage weighting, and forecast variance analysis.
• Support annual planning and revenue forecasting through quota modeling, capacity analysis, and segmentation insights.
• Develop scenario models for pricing, GTM strategy, and revenue structure decisions in partnership with leadership teams.
• Analyze campaign and channel performance to assess pipeline contribution and identify optimization opportunities.
• Partner with Analytics Engineering to ensure accurate data modeling across Salesforce, Marketo, and the modern data stack.
• Lead cross-functional ad hoc analyses including win/loss, cohort analysis, market sizing, and GTM performance deep dives.

Requirements

• Proven experience in GTM analytics, revenue operations analytics, or business analytics within a B2B SaaS environment.
• Strong proficiency in SQL and Python for data analysis, modeling, and maintaining scalable analytical frameworks.
• Hands-on experience building dashboards in BI tools such as Tableau, Looker, Omni, or similar platforms.
• Deep familiarity with Salesforce data structures and core GTM objects (leads, accounts, opportunities, campaigns, etc.).
• Experience supporting financial planning processes such as forecasting, quota setting, and capacity modeling.
• Ability to synthesize data across Sales, Marketing, and Finance to identify cross-functional insights and opportunities.
• Strong communication skills with the ability to translate complex analysis into clear, decision-ready narratives.
• Experience with modern data stack tools (e.g., Snowflake, dbt, Fivetran, Marketo, Outreach) is a strong plus.

Benefits

• Competitive salary with geographically adjusted compensation bands
• Unlimited paid time off and flexible remote work across Canada and the U.S.
• Comprehensive health and dental coverage
• Home office setup budget to support remote work
• Retirement savings plan with employer matching
• Learning and development budget for continuous growth
• Internet and mobile reimbursement support
• Exposure to a fast-growing SaaS environment with high-impact analytics ownership
• Opportunity to shape go-to-market strategy through data-driven insights
• Inclusive, collaborative, and innovation-driven work culture.

How Jobgether Works

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role’s core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

Why Apply Through Jobgether?

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