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Regional Sales Representative – Automotive Aftermarket
Our client is a leading provider of data and information services to the automotive industry. As part of a global organisation with a long history of success in the automotive aftermarket, they offer a collaborative, ambitious and rewarding environment where high performers thrive.
As a Regional Sales Representative, you will join the UK field sales team, driving new business growth and increasing market share across Wales. This is a hands‑on, direct sales role selling into independent garages and workshops, ideal for a motivated salesperson who enjoys autonomy, face‑to‑face engagement and the challenge of converting prospects into long‑term customers.
In return, you’ll receive a competitive salary, uncapped commission and access to reward and recognition programmes, alongside ongoing training and development.
What’s in it for you?
Salary: Competitive basic salary aligned to experience, plus an exceptional, industry‑leading commission structure
Earnings: Realistic high‑earning potential with no cap on commission
We’re happy to discuss the full package confidentially at an early stage of the process.
Perks: Laptop + Phone + Fully expensed car + 28 days holiday + Pension
Work Arrangements: Field‑based role with regular travel throughout Wales
Ideal Locations: Cardiff, Swansea, Newport, Wrexham, Bridgend, Aberystwyth, Bangor, plus Gloucester, Telford, Hereford and Chester
What you’ll need
* Proven success in a direct / field sales role – essential.
* Experience in the automotive aftermarket.
* Knowledge of diagnostic tools, garage equipment or automotive technology is highly advantageous.
* Confident delivering product demonstrations using a laptop; comfortable with Microsoft Office.
* A self‑starter who enjoys working independently, thrives on new business activity, and is motivated by achieving and exceeding targets.
* Strong rejection‑handling skills and the resilience to maintain momentum in a high‑activity sales environment.
* Ability to sell using features and benefits, adapting your approach to different customer types.
What you’ll be doing
* Driving new business acquisition by visiting independent garages and workshops across your territory.
* Planning, managing and executing a structured sales process to maximise conversions.
* Conducting professional product demonstrations, clearly communicating features, benefits and commercial value.
* Managing the full sales cycle from initial contact and trial period through to sign‑up.
* Following up on marketing‑generated leads while also generating your own pipeline through proactive field activity.
* Maintaining accurate customer records within the CRM system (MS Dynamics).
* Attending automotive industry events and trade shows, using your product knowledge to engage with customers.
* Collaborating with the wider sales, marketing, customer support and order processing teams to ensure a seamless customer experience.
* Participating in team meetings, sales contests, coaching sessions and ongoing training.
Register your interest
If you’re a driven, commercially minded sales professional who thrives on new business, enjoys being out in the field and wants to be part of a forward‑thinking global organisation that rewards success, we’d love to hear from you.
Job Reference: Regional Sales Representative – Automotive Aftermarket – 4348KB
Glen Callum Associates specialises in automotive recruitment, leveraging extensive industry expertise and a global network to connect exceptional talent with leading organisations worldwide. We are committed to creating diverse and inclusive workplaces and welcome applications from all qualified candidates.