Senior Growth Marketing Manager Full Time NEW

This role is a high-impact growth leadership position at the intersection of performance marketing, lifecycle strategy, and AI-enabled experimentation within a B2B cybersecurity SaaS environment.

You will be responsible for designing and executing a full-funnel demand generation engine that drives acquisition, activation, retention, and expansion across highly technical audiences.

The position blends strategic ownership with hands-on execution, requiring a “player-coach” mindset to both define growth strategy and directly build and optimize campaigns.

You will work closely with product marketing, sales, customer success, and product teams to ensure a cohesive and data-driven customer journey.

A strong emphasis is placed on leveraging AI, analytics, and modern marketing technologies to continuously improve performance and scale revenue impact.

This is a fast-paced, experimentation-driven environment where insights, testing, and iteration directly shape business growth.

Accountabilities

• Architect and execute a full-funnel growth strategy to drive sustainable demand generation, customer acquisition, and revenue expansion.
• Own the entire customer lifecycle, including awareness, acquisition, activation, retention, upsell, cross-sell, and advocacy programs.
• Design and run persona-based and use-case-driven campaigns tailored to technical cybersecurity and enterprise audiences.
• Build and optimize lifecycle marketing programs, including AI-powered email nurture flows and customer engagement campaigns.
• Leverage AI tools to improve segmentation, targeting, campaign creation, experimentation, and performance optimization across channels.
• Manage paid and owned channels (e.g., LinkedIn, Google Ads, Reddit, email) to maximize pipeline generation and ROI.
• Conduct ongoing performance analysis using GA4, Salesforce, and cohort/attribution data to identify growth opportunities.
• Collaborate cross-functionally with marketing, sales, product, and customer success teams to align messaging and growth initiatives.

Requirements

• 5+ years of experience in growth marketing, demand generation, or performance marketing within B2B SaaS or cybersecurity environments.
• Proven experience building and scaling full-funnel marketing programs that drive measurable acquisition, retention, and expansion outcomes.
• Strong hands-on expertise with modern marketing tools such as LinkedIn Campaign Manager, Google Ads, GA4, Salesforce, Semrush, and marketing automation platforms (e.g., Marketo).
• Deep understanding of marketing analytics, attribution models, and cohort analysis to inform decision-making.
• Experience marketing to technical audiences (e.g., security, intelligence, or enterprise IT professionals) with the ability to translate complex value propositions into compelling messaging.
• Strong “player-coach” mindset, with the ability to define strategy while also executing campaigns and analyzing performance data.
• Highly data-driven and comfortable in fast-paced, test-and-learn environments with continuous optimization cycles.
• Demonstrated ability to effectively use AI tools to enhance segmentation, creative production, testing, and funnel optimization.
• Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent experience).

Benefits

• Competitive base salary ranging from CAD $155,000 to $165,000, plus bonus and equity.
• Performance-based incentive compensation aligned with business impact.
• Comprehensive health, dental, and wellness benefits.
• Flexible time off and supportive work-life balance policies.
• Remote-friendly or flexible work arrangements depending on role and location.
• Stock options as part of long-term incentive alignment.
• Opportunity to shape and scale a high-growth demand engine in a leading cybersecurity SaaS company.
• Collaborative, mission-driven culture focused on integrity, ownership, and innovation.

How Jobgether Works

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role’s core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

Why Apply Through Jobgether?

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We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.