Director of Brand & Creative Full Time

Location: Toronto, ON (On-site)

Company: Pelmen Foods

Full Time

Pelmen Foods is seeking a senior-level Director of Brand & Creative with strong food industry experience to lead the creative direction, content strategy, and brand execution across multiple consumer food brands.

This is not a traditional marketing role.

We are looking for someone who combines strong creative instincts with hands-on execution — someone who understands branding, packaging, social media, storytelling, and consumer behavior, and can turn ideas into high-quality creative work.

You will help lead and shape multiple brands including:

• Pelmen Foods

• Holy Perogy! Restaurant

• Holy Perogy! Frozen Retail

• BigYum & others

You will oversee creative execution across packaging, social media, digital advertising, photography, video, retail marketing, trade shows, and new product launches.

We have a full in-house photo and video studio, allowing us to create content internally and move quickly.

Responsibilities

Brand Leadership

• Lead and maintain brand identity across all platforms and channels

• Establish and uphold brand standards and creative systems

• Ensure consistency across all consumer touchpoints

• Act as the primary creative owner across all brands

Creative Direction

• Oversee creative direction for packaging, social media, advertising, retail marketing, trade shows, and campaigns

• Review and approve all creative materials to maintain high visual and brand standards

• Direct product photography and video shoots

• Develop creative briefs and shot lists

Marketing & Content Strategy

• Lead content planning and social media strategy

• Support and guide paid advertising initiatives across digital channels

• Develop campaign concepts and launch initiatives

• Help drive consumer engagement and brand growth

Project & Team Leadership

• Coordinate and manage designers, photographers, videographers, agencies, printers, and freelancers

• Manage timelines, priorities, and creative deliverables

• Support creation and refinement of presentations, mockups, and marketing materials

• Help build and lead our internal creative department as it grows

Requirements

• 7–12+ years of experience in branding, creative, marketing, or related roles

• Strong portfolio in branding, packaging, social media, and creative direction

• Proven experience with consumer food or CPG brands required

• Strong understanding of typography, layout, photography, packaging, and visual storytelling

• Experience developing social media and content strategies

• Strong project management and organizational skills

• Strong leadership and communication abilities

• Ability to manage multiple projects in a fast-paced environment

We are looking for someone who:

• Notices details others miss

• Moves quickly and takes ownership

• Is passionate about food and consumer brands

• Can think strategically but also execute

• Has strong creative taste and instincts

• Sees problems and proposes solutions

This role is NOT ideal if:

• You prefer highly structured corporate environments

• You only want strategy without execution

• You dislike fast-moving environments

If building and growing brands excites you, we would love to hear from you.

Please email your:

• Resume

• Portfolio

• Relevant work examples

• Short note explaining why this role interests you

To:

• hr@pelmen.com