Coordinator, Digital Marketing & Product Full Time

Department: Marketing & Communications

Status: Full-time/Permanent

Reports to: Director, Digital Marketing & Product

Location: Toronto, ON (Hybrid)

Application Deadline: May 4th, 2026,

Company Descripton

The Canadian Football League is Canada’s home for professional football. With over a century of rich history and nine member teams across the nation, the CFL provides world-class entertainment and excitement to a passionate and dedicated fan base. A season-long journey of unforgettable moments and must-see-TV broadcasts culminates in Canada’s largest single-day sporting event – the Grey Cup, where the newly crowned champions earn the right to hoist the iconic emblem of Canadian football.

The CFL leads a global movement to grow and modernize the game. The league is committed to a global vision as it connects with fans around the world. It is transforming into a digital-first sports league through an innovative, first-of-its-kind partnership with Genius Sports to maximize fan engagement through data analytics, technological advances, and sports betting.

Just as important as its industry-leading operations, the CFL proudly champions the values on which Canada was built – unity, diversity, inclusion, strength, and service to the community. The league is supportive of all peoples, cultures, and backgrounds, offering a respectful and inclusive working and playing environment, centered on acceptance and understanding. The CFL’s successes are measured not only on the field and within its ranks, but also in its unparalleled impact in affecting positive change and bettering Canadian communities and lives.

Position Summary

The Digital Marketing and Product Coordinator plays a key role in the execution and optimization of the league’s digital experiences across its website and mobile app. This position supports the implementation of content distribution strategies, and helps ensure fans receive timely, engaging, and personalized content throughout the season.

Working cross-functionally with the content, digital marketing, and product teams, the Digital Marketing and Product Coordinator is responsible for executing content workflows, managing live digital experiences during games, evergreen content outside of game nights, key league moments, and maintaining website and app layouts. The role also supports personalization initiatives and helps ensure accurate tagging and content structure to improve discoverability and fan engagement.

This is a highly collaborative and detail-oriented role that combines digital publishing, platform optimization, and real-time execution to enhance how fans experience league content.

Key Responsbilities

Digital Content Execution & Vertical Video Strategy

• Execute the league’s vertical video strategy across the website and mobile app.
• Support game night digital experiences by curating key moments and highlights in real time, complementing automated workflows to populate app and website with relevant content.
• Execute and maintain weekly automated content strategies to support game week storytelling across league and club content, as well as non-game events (e.g., Free Agency, Combine, Draft, major announcements).

Fan Engagement & Messaging

• Support push notification strategies that distribute content, breaking news, and live game engagement.
• Support copywriting for digital platforms, including push notifications and email messaging, with a focus on testing and optimizing messaging performance.

Website & App Experience Management

• Build and maintain page layouts across the website and app, including landing pages, contest pages, and promotional experiences.
• Implement navigation updates such as copy changes, placement adjustments, and structural updates to optimize user experience.
• Manage non-editorial page updates, including schedule pages, tune-in information, and other key fan information hubs.
• Coordinate the implementation and maintenance of platform widgets.
• Manage product-related customer support inquiries, supporting fans with account access and technical troubleshooting to ensure a seamless and positive user experience

Optimization & Personalization

• Support testing and optimization of page layouts and content placements to improve engagement and usability.
• Work closely with the content and digital marketing teams to maintain consistent and accurate tagging structures across editorial, video, and social content.
• Coordinate with product, data and content teams to ensure digital experiences are implemented accurately and updated efficiently.
• Conduct quality assurance checks to ensure content, layouts, and automated feeds are functioning correctly across the website and mobile app.

Qualifications & Skills

Knowledge

• Understanding of digital publishing, CMS platforms, and content distribution strategies.
• Familiarity with digital content ecosystems including editorial, video, and social media integration.
• Basic understanding of mobile app engagement tools such as push notifications and in-app messaging.
• Knowledge of sports media and live event content workflows is an asset.

Skills

• Strong organizational skills and attention to detail when managing digital content and platform updates.
• Ability to manage multiple tasks and priorities in a fast-paced, real-time environment.
• Strong communication and collaboration skills to work effectively with cross-functional teams.
• Comfort working within CMS platforms and digital publishing tools.

Abilities

• Ability to work in a live sports environment with occasional evening and weekend responsibilities during games and key league events.
• Ability to execute quickly and accurately in real-time situations.
• Ability to adapt to evolving digital platforms, workflows, and fan engagement strategies.

Experience

• 1–3 years of experience in digital publishing, content operations, product coordination, or a related field.
• Experience working with a content management system (CMS) is preferred.
• Experience in sports media, digital media, or entertainment is considered an asset.
• Post-secondary education in digital media, communications, marketing, journalism, or a related field is preferred.

Expected Compensation

The expected compensation range for this position is $50,000 – $60,000, which includes base pay plus bonuses and variable incentive pay, if eligible. This range represents a good faith estimate for this position and should serve simply as a guide. The specific compensation offered may vary based on factors such as candidate experience, skills, budget, location.

Other Considerations

Hybrid Model: The incumbent will be required to attend the office in accordance with the CFL Hybrid Work Policy. In addition, you are required to attend meetings and other business events at the office or other venues as business needs dictate.

Work Schedule: Due to the nature of the business, the incumbent must be available and willing to work evenings, weekends and holidays, as required.

Travel: As required.

Contact

To be considered for this opportunity, please submit your cover letter and resume.

The Canadian Football League is an equal opportunity employer, and we are working to create a more diverse and inclusive work environment. We welcome applications from traditionally underrepresented groups such as women, visible minorities, Indigenous peoples, people living with disabilities and people identifying as LGBTQ2S+.

We thank all applicants for their interest, however, only those selected for an interview will be contacted. The CFL may use artificial intelligence to screen, assess, and/or select applicants for an interview.

For additional information on the Canadian Football League, please visit our website at www.cfl.ca.