JobDescription
Job DescriptionPerformance Marketing Manager able to create execute and managepaid acquisition campaigns.
Roles andResponsibilities
Build and manageacquisition campaigns across various channels including social SEMand display to drive revenue and increaseROI.
Analyze and optimize campaignperformance based on datadriven insights and strategy usingquantitative analysis.
Identify marketingperformance issues and pinpoint the root cause analysis with thehelp of analytics tools such as GoogleAnalytics.
Effectively communicatecomplicated analyses by developing easytouse ing orvisualization dashboards (demand funnel marketing planning andbudgeting marketing ROI operational efficiency campaign impactawareness events and strategic KPIs).
Understand new and relevant KPI metrics requirements forperformance management and optimizationpurposes.
Work with creative and marketingteams to test strategies and innovation.
Deliver quantifiable improvements in ROI and cost per conversion(CPA) across all channels.
Roles and Numberof Openings 1
Preferred Location(s) LawrenceRoad NewDelhi
digitalmarketing,google analytics,performance management,quantitativeanalysis,content strategy,social media strategy,marketingstrategy,social sem,campaigns,social media strategies,displayadvertising,performance marketing,marketing planning,budgeting,paidacquisition campaigns,search engine marketing (sem),roioptimization,social media marketing,kpis,roianalysis,kpi,innovation testing,cpaoptimization
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