Your NC Community Credit Union Hiring for Marketing & Digital Strategy Specialist at Goldsboro, NC Full Time

Position Description

Compensation Category: Exempt

s to: Chief Operations Officer (COO)

Part 1: Description of Position

The individual, under direction from the Chief Operations Officer, will develop and execute facets of the overall credit union’s marketing plan with respect to enhanced online presence, development of advertisements, cultivating relationships with potential members and member businesses and using public relations tactics to enhance the credit union’s brand and image. The ideal candidate will be a highly motivated self-starter who can receive direction and take initiative as the position will not be routine in nature.

Part 2: Principal Duties and Responsibilities

Under direction from the COO and with respect to the overall marketing strategy of the credit union, this individual will:

• Utilize the credit union’s established style guide and brand standards to develop meaningful advertisements (of a digital and static nature) for, but not limited to: web ads for google, Facebook, instagram, billboard advertisements, blog content, testimonials in addition to some printed collateral pieces. Such advertisements will be of both a branding nature as well as addressing direct retail promotions.
• Assist in the writing and revision of all credit union written/static communications, including: brochures, press releases, newsletters, annual s, forms, and letters.
• Work with operations and production staff to develop meaningful ways to promote the credit union products and services in an effort achieve our internal sales and production goals.
• Develop and maintain an in-depth knowledge of credit union products and services to effectively market these items to existing and new members.
• Help develop meaningful content to ensure that NCCFCU’s website acts and functions as a digital extension of the branch. This includes maintaining fresh and up-to-date content that is related and relevant to our current promotions and product offerings as well as “educational” material that can be utilized for NCCFCU’s blog. All web-based content will utilize best practices with respect to SEO (search engine optimization).
• Grow and enhance the credit union’s social media presence on Facebook, Instagram and other social networking sites. This includes identifying unique ways to reach our target audience through such mediums. Examples include special giveaways to increase audience participation as well an enhanced presence on the pages of non-profits we support and businesses we serve.
• Under the direction of the COO, develop meaningful member promotions/campaigns, both of a direct/retail nature and a branding/image building nature.
• Work with other staff members to consistently identify member testimonial opportunities, then subsequently work with the COO to assist with filming, editing and distribution of the testimonials as rich media content.
• Help develop content for a weekly e-newsletter to be sent to both members and non-members.
• Work with staff to ensure that email addresses are being properly captured for all new members as well as existing members for which we do not have such information.
• Identify sponsorship opportunities which allow us to give back to the community and enhance our image in the eyes of potential members.
• Assist in keeping all forward-facing forms of advertising updated and current.
• Represent the credit union at various community associations and events.
• Other duties as assigned.

Part 3: Physical Requirements

Must be able to physically perform the basic life operational support functions of stooping, kneeling, reaching, standing, walking, fingering, talking, hearing, and repetitive motions. Must be able to perform sedentary work exerting up to 10 pounds of force occasionally, and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects. Must possess the visual acuity to compile and compute data and statistics, operate a computer terminal, read extensively and proofread materials.

Part 4: Required Skills

1. Bachelor’s degree in Communications, Journalism, Graphic Design or suitable related field experience.

2. Proficiency in Adobe Creative Suite programs to include: Photoshop, Illustrator and InDesign.

2. Proficiency in Microsoft Word and the Windows Operating System. Good working knowledge of Microsoft Excel is a plus.

3. Experience in video filming and editing is a plus.

4. Excellent speaking and presentation skills.

5. Excellent organizational skills

6. Excellent initiative and drive to succeed.

7. Keen ability to understand and promote financial services products

8. Ability to work in a fast-paced, highly motivated atmosphere

Job Type: Full-time

Pay: From $32,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off
• Referral program
• Vision insurance

Schedule:

• Monday to Friday

Supplemental pay types:

• Bonus pay

Education:

• Bachelor’s (Preferred)

Experience:

• Marketing: 1 year (Preferred)

Work Location: In person