Yebo Hiring for Paid Digital Media Strategist at Richmond, VA Full Time

Paid Digital Media Strategist

The Paid Digital Media Strategist is responsible for strategic planning, ing, and optimizing of all digital media campaigns, with an inherent understanding of how digital media connects to all other media such as traditional, PR, earned, and owned. We aren’t looking for a programmer or a website project manager, but you should have a working knowledge of basic code, html, JavaScript, experience with WordPress and other CMS platforms, as well as a practical knowledge of SEO principles and methodologies.

Responsibilities

• Help our clients reach their existing customers, acquire new customers, and generate new leads thru cost-per-acquisition media campaigns.
• Collaborate with account teams, and creative to develop strategic media goals and drive all external, online acquisition marketing.
• Collaborate, design, supervise and manage paid media strategy, execution, and optimization across channels. The cornerstone of these efforts is measurement, ing and optimization for best outcomes or continuous improvement.
• Work with technology partners and inventory partners to maximize impact of campaigns – including specialized ad services, research and insights teams, implementation specialists and web developers, among others.
• Stay up to date on the digital media landscape, including emerging technologies, best practices, and optimization strategies.
• Actively manage client’s media budgets.
• Know how you’ll measure before investing the client’s money, and fully understand how those measurements will lead to success.

Required

• 3-5 years managing paid digital media across multiple digital channels; search (organic and paid,) social, display, programmatic and video.
• Must be a critical thinker with strong analytical skills. You aren’t afraid to dig in to troubleshoot issues or find ways to improve.
• A proven track record of driving growth goals with set targets, timelines, and budgets.
• A proven ability to produce innovative, multi-channel media plans and strategies.
• A positive, collaborative attitude.
• An ability to operate in a fast-paced environment, and juggle multiple projects at the same time.

Job Type: Full-time

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible schedule
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Parental leave
• Vision insurance

Schedule:

• Monday to Friday

Work Location: Hybrid remote in Richmond, VA 23230