Xplor Hiring for Performance Marketing Manager at Melbourne, Victoria, Australia Full Time

Take a seat on the Xplor rocketship and join us as a Performance Marketing Manager – Paid Social, to help people succeed across the world. 

We’re a global team of builders, listeners and problem-solvers who are relentlessly focused on making life simple, so our customers can get back to growing their business, engaging consumers and doing what they love. 

Job Description

About the opportunity 

You’ll join our Central Performance Marketing Team and look after brands in our Fitness & Wellbeing vertical. This is a global vertical that serves clients in key markets like the US, Canada, UK, Europe, Japan, Australia and New Zealand. 

We offer market-leading software products like Mariana Tek, TrueCoach, Xplor Recreation and Xplor Gym to help gyms, health clubs, leisure, parks & recreation centres run their businesses more effectively.

ing into the Senior Performance Marketing Manager, you will play a pivotal role in achieving our growth goals by leading the day-to-day execution and optimization of our paid social marketing campaigns, video ads and software review sites.

Your responsibilities will include: 

• Develop and execute paid social marketing strategies in a B2B context 
• Manage paid social campaigns across platforms such as Facebook, Instagram, LinkedIn, YouTube, Reddit and TikTok 
• Collaborate with the creative team to produce high-quality ad assets 
• Create compelling ad copy that generates high-quality leads 
• Passionate about partnering with with key stakeholders across Product, Marketing, Sales, and Support to deliver on our GTM strategy and growth targets 
• Manage software review sites like Capterra, GetApp, Software Advice and G2 
• Help troubleshoot any conversion-tracking issues 
• Drive a test, learn and optimize approach to continuously improve campaign performance and efficiency 
• Help enhance and define our audience targeting approach and utilize 1st, 2nd and 3rd party data to improve results 

You can work fully remote in this position, as long as you have eligible working rights and you’re in a time zone with enough overlap to collaborate with your team.

Qualifications

What would make me a good candidate? 

• Proven experience (5+ years) in managing paid social campaigns 
• Effectively managed and optimized ad budgets of 6-7 figures annually 
• Understand B2B Software sales and marketing metrics  
• Strong analytical skills with the ability to understand business problems, identify trends, and provide actionable recommendations 
• Extensive experience in developing, optimizing, analysing, and ing on paid campaigns across social platforms. 
• Exceptional written and verbal communication skills, including the ability to create high-impact ad copy and effectively communicate campaign performance 
• Collaborative mindset and ability to work as a team player to achieve goals 
• Detail-oriented with a focus on accuracy and quality 
• Creative mindset with the ability to think outside the box and develop innovative ideas for ad campaigns 
• Experience with Meta’s Conversion API and offline conversion tracking
• Knowledge of developing and running programmatic and video strategies
• Experience managing software review sites like Capterra, Software Advice, or G2 is a major plus 
• You’re a true team player who knows that we all have to sometimes roll up our sleeves 
• You align with our four core values and you’re simply a good human 

At Xplor, we believe that the best innovation and ideas happen at the intersection of differences – people of different cultures, generations, disciplines, and lived experiences. So even if you think you don’t quite tick all the boxes, we still encourage you to apply.

Additional Information

Life at Xplor

You’ll be part of a global network of talented colleagues who support your success. We look for commonalities and shared passions and give people the tools they need to deliver great work and grow at speed

Some Of The Perks Of Working With Us

• 12 weeks Gender Neutral Paid Parental Leave for both primary and secondary carer 
• #GiveBackDays/Commitment to social impact – 3 extra days off to volunteer and give back to your local community 
• Ongoing dedication to Diversity & Inclusion initiatives such as D&I Council, Global Mentorship Program 
• Access to free mental health support 
• Flexible working arrangements

Ready to apply?

To start your application, please submit your resume and we’ll be in touch as soon as we can. Please include the word “moonshot” at the top of your message to the Hiring Manager so that we know you took the time to read our job ad.

We understand that diverse candidates have diverse needs. We welcome you to inform us of any additional needs related to completing your job application or participating in the interview process, via [email protected].

More About Us

Xplor Technologies is a global platform integrating SaaS solutions, embedded payments, and Commerce Accelerating Technologies to help businesses succeed. Xplor provides enterprise-grade SaaS solutions for businesses in “everyday life” verticals: Childcare & Education; Fitness & Wellbeing, Field Services and Personal Services – and a global cloud-based payment processing platform.

Xplor Technologies serves over 78,000 customers that processed over $36 billion in payments, operating across 20 markets in 2022.

Good to know

To be considered for employment, you must be legally authorised to work in Australia. Xplor does not sponsor visas, either at the time of hire or at any later time.

To learn more about us and our products, please visit https://www.xplortechnologies.com/au/careers.

We also invite you to check out our Candidate FAQs for more information about our recruitment process https://www.xplortechnologies.com/us/recruitment-faqs.

Xplor is dedicated to attracting, retaining and developing our people regardless of gender identity, ethnicity, sexual orientation, disability and age. Applications are encouraged from all sectors of the community and we strongly encourage applications from the Aboriginal and/or Torres Strait Islander community.

We are a 2023 Circle Back Initiative Employer – we commit to respond to every applicant.