Workwear Group Hiring for Digital Marketing & eCommerce Specialist at Port Melbourne, Victoria, Australia Full Time

Workwear Group (WWG) is part of Wesfarmers Industrial & Safety a division of Wesfarmers, a top 20 ASX listed company with over 100,000 employees. Housed under the banner of Workwear Group, our three iconic brands – KingGee, Hard Yakka and NNT – have been in the business of delivering workwear since the late 1920’s.

We are the trusted partner in workwear solutions, manufacturing over seven million units each year. What sets us apart is our continuous investment in innovation, market knowledge, pioneering ideas and sustainability practices.

We work as one team. We put our customers first and are passionate about what we do. Joining WWG is an opportunity to thrive in an inspiring, safe, and inclusive community.

About The Role

The purpose of the role is to grow the Workwear Groups Uniforms online performance by supporting the Senior Digital & Ecommerce Manager through: updating websites (NNT, WWG, WWGU & B2B portals), developing content, launching promotions, and providing relevant ing. This role also supports the implementation of digital marketing campaigns through online media and CRM platforms that increase traffic, drive engagement and conversion.

This is full time maternity leave cover position to conclude on 21st March 2025

What You’ll Be Doing

• Improving the NNT website by updating copy, descriptions, pricing and images.
• Handling updates for homepage, campaign pages, and promotional banners.
• Organising photoshoots for eCom products and banners.
• Assisting in the implementation of eCom strategies to enhance user experience and increase sales.
• Contributing to the planning and monitoring of digital marketing campaigns.
• Preparing and presenting digital marketing performance s, and maintaining the Digital Marketing and CRM calendar.
• Supporting the implementation of the CRM strategy, including email campaigns and automated emails.
• Updating website copy, images, and blog content as per the B2B content plan.
• Generating monthly and annual digital marketing performance s.
• Collaborating with the B2B eCom team to ensure client eCom portals are ready and launched on time.

What We’re Looking For

At least four years in marketing with a minimum of one year in a similar role for a retail, apparel or related fast paced business.

Essential Experience

• Experience is with Salesforce Commerce Cloud (SFCC) is essential
• Experience with marketing automation and CRM tools (preferably Klaviyo & HubSpot)
• Google and Social analytics platforms
• Experience with email marketing programs and working across email and marketing automation platforms.
• Experience in driving database growth and loyalty programs highly desirable.
• Experience in dealing with Affiliate Marketing Programs and Online Marketplaces highly desirable.
• High proficiency Microsoft Office (Excel, PowerPoint and Word) Power BI

What We Offer

• The chance to join a great team of like-minded, hard-working people who are passionate about achieving our vision and the growth objectives of the company.
• Flexible working environment, allowing for work from home day/s each week.
• A competitive salary package and suite of benefits and perks, including a 50% discount on our brands Hard Yakka, King Gee and NNT and 5% Wesfarmers discount for Kmart, Bunnings, Officeworks and more.
• A tailored career and development plan, plus reward and recognition programs. Whatever your goals we’re here to support you on that journey.
• Our Wellbeing program, Thrive, with activities designed to support the Financial Wellness of our team, Celebrate Diversity, ensure we Get Physical and maintain Healthy Minds, including challenges, yoga, meditation and access to our Employee Assistance Program.
• We actively work on creating a safe and inclusive environment free of discrimination. At Workwear Group we aspire to build a culture where diversity is celebrated, where Team Members feel a sense of “I Belong” and are empowered to bring their whole selves to work.

You can follow us on LinkedIn or see our company careers page for more opportunities https://www.workweargroup.com.au/careers

Thank you for your interest in Workwear Group. Due to anticipated high volumes of applicants, only shortlisted candidates will be contacted.