Workforce Australia for Individuals Hiring for Lead Generation Specialist at Macquarie Park, New South Wales, Australia Full Time

Permanent Role – Full Time

Hybrid

Cox Purtell is currently working with a global brand and business based at Macquarie Park – they’re one of the leading suppliers of technology hardware products to the colour printing, imaging, and photography markets. Our client has an excellent culture, trusted throughout the world for its commitment to openness, customer satisfaction, and sustainability.

They’re now looking to hire a motivated and organised Business Development Representative to specialise in their Business to Business (B2B) product categories, responsible for managing all aspects of lead generation and lead nurturing activities within this category.

In this role, you’d be an integral part of the Business to Business (B2B) sales & marketing team – responsible for generating inbound & outbound leads through phone calls, social media and emails, as well as contacting & nurturing prospects to qualify leads, to ultimately increase the number of prospects in the sales funnel.

Main Areas Of Responsibility Include

• Lead generation and lead nurturing:
• Generate, identify and qualify leads from various sources – primary focus of the role is to manage digital lead generation campaigns (not cold calling) – hitting required KPIs.
• Utilise Salesforce and Pardot to progress leads, and record, track and on lead and opportunity activity.
• Work with the marketing team to drive lead generation campaigns
• Database management and ing:
• Maintaining lead database and tracking lead sources and reasons for lost sales.
• Submit marketing and sales pipeline s to management.
• Quality assurance:
• Ensuring documented quality procedures are adhered to.

Your Profile

The successful candidate will have excellent interpersonal communication skills and experience working in a business to business (B2B) sales/lead generation environment.

• Must have 2 – 5 years’ experience in a Business to Business (B2B) sales/lead generation environment.
• Must have experience using Salesforce & Salesforce Pardot (Account Engagement) to manage leads, accounts, contacts and opportunities.
• Proven experience in lead generation or lead management.
• Experience using major social media platforms such as Facebook, Instagram, and LinkedIn, to effectively generate and manage existing leads.
• Bachelor’s degree is desirable but not essential.