Woolworths Group Hiring for Senior Brand and Marketing Strategy Manager at Sydney, New South Wales, Australia Full Time

• Permanent Full-Time opportunity available
• Hybrid – flexible working – Sydney Based
• Excellent opportunity for growth within the group

We are Woolworths Group
We are Woolworths Group. 200,000+ bright minds, passionate hearts and unique perspectives connected by a shared Purpose – ‘to create better experiences together for a better tomorrow.’ It’s that Purpose that fuels our ambition to explore new ideas, make brave commitments and innovate better ways to meet the food and everyday needs of more than 24 million customers every week.

If you’re excited to turn today’s blue sky thinking into a better tomorrow for future generations, you’ll find yourself supported and enriched in an dynamic, inclusive and empowering workplace that reflects the diverse communities we serve. With a culture of genuine care, a flexible approach to work and opportunities across the group to grow your career and make a meaningful impact, the possibilities for what we can achieve together are endless.

The Opportunity
The role purpose is to provide brand & marketing strategy, brand architecture, and brand positioning expertise for partners across the Everyday Rewards ecosystem to enable healthy growth of new and existing propositions, businesses, and our core Everyday Rewards brand. In particular drive and shape the ongoing evolution of the Everyday Rewards loyalty-powered portfolio, as it continues to evolve its architecture and propositions to both ladder up to Everyday Rewards and drive member growth within the Group. You will also ensure the brand & marketing strategy supports the increasing interconnectivity of Everyday Rewards and its portfolio with other masterbrands and propositions within the Group, and build brand and marketing solutions based on business context, customer needs and brand opportunity.

What You’ll Do

• You will champion the brand strategy with the broader business, making it engaging, accessible & actionable, ensuring documentation is up-to-date and accessible
• Design the Everyday brand proposition system, thereby bringing the Everyday family of propositions together as proof points of the Umbrella brand across the group while uniting a collaboration across the brands when required.
• You will proactively build the right strategic frameworks to ensure we provide engaging clarity to our customer’s and stakeholders ongoing.
• Get a deep understanding of customer insights around key propositions & be the customer champion that interfaces between customer/ strategy and the brand team
• Guide, influence and enable others who deliver to the same proposition and build experiences true to the brand

What You’ll Bring

• Brand and marketing communications strategy experience client or agency side.
• Skilled at building rapport and trust, your previous roles have given you a deep understanding of the consulting process, and you are confident in your ability to deliver results.
• Agency best practice – what good briefs look like, evaluating work, getting the best out of partnerships
• Have the ability to see the bigger picture, an expert eye for detail & a working understanding of legally sound marketing communications claims & what to consider.
• Sound experience influencing change in large, complex, matrix, fast-paced environments and agency management
• Comfortable and experienced working through change and ambiguity.
• Inform insights briefs and research projects for robust brand drivers

What You’ll Experience

• Strong mentorship and development; opportunity to collaborate with some of the brightest and best minds in Australia
• Hybrid or fully remote working arrangements, depending on your home location
• Unparalleled growth opportunities
• Get your Woolies worth through team member benefits across all of our brands.

Everyone belongs at Woolworths Group
Diversity, equity, inclusion, and belonging are key to realising our purpose of better together for a better tomorrow. We recognise the value our team’s diversity brings to our business, customers, and communities and that teams with diverse experiences and backgrounds enrich our group and are better able to innovate and solve problems. As one of the largest employers in Australia and New Zealand, we aim to create a truly inclusive workplace where everyone feels that they belong, can be their best selves, and reach their full potential.

We encourage all candidates to apply; please let us know in your application if we can support you with any adjustments in the hiring process.

You can learn more about working with us on LinkedIn or via www.wowcareers.com.au. #work180.

Our Talent Acquisition Team and Hiring Leaders kindly request no unsolicited resumes or approaches from Recruitment Agencies. Woolworths Group is not responsible for any fees related to unsolicited resumes.