Woolworths Group Hiring for Head of Digital Marketing (In Store & Omnichannel) at Sydney, New South Wales, Australia Full Time

At Woolworths, we create better experiences together for a better tomorrow. We play a critical role in the community, ensuring everyone can access the products they need and love. We are broadening our ecosystem with forward-thinking solutions to continue delivering great experiences for our customers, who are at the heart of everything we do. Whether you’re starting, already on the way to achieving your goals, or at the top of your game, we can help you build a brilliant retail career – the opportunities are endless!

• Newly created capability
• Work at the forefront of retail technology innovation
• High visbility leadership role

We Are Woolworths Group
We are Woolworths Group. 200,000+ bright minds, passionate hearts and unique perspectives connected by a shared Purpose – ‘to create better experiences together for a better tomorrow.’ It’s that Purpose that fuels our ambition to explore new ideas, make brave commitments and innovate better ways to meet the food and everyday needs of more than 24 million customers every week.

If you’re excited to turn today’s blue sky thinking into a better tomorrow for future generations, you’ll find yourself supported and enriched in a dynamic, inclusive and empowering workplace that reflects the diverse communities we serve. With a culture of genuine care, a flexible approach to work and opportunities across the group to grow your career and make a meaningful impact, the possibilities for what we can achieve together are endless.

What You’ll Do

The ways to communicate with our customers are rapidly evolving. We are looking to innovate in how we are connecting with customers and more effectively leveraging content, technology, data and insights to develop a best in class omnichannel experience across all customer touchpoints.

We have recently established a new Next Gen Marketing team to define and lead the step change in how we further integrate our digital marketing capabilities with our in-store brand and communications experiences, to ultimately help our customers and team members with their food and everyday needs.

In the newly created role of Head of Digital Marketing (In Store and Omnichannel), your mission will be to build the strategy that articulates how we’ll help and inspire our customers through digital innovation and constantly evolving technology-led communications touchpoints.

Our ambition is to be a world leader in bringing together our store and omnichannel customer experiences, and this will only be made possible through exceptional collaboration with our partners and stakeholders across the Woolworths Group.

This role will be the Brand & Marketing lead for the In Store Digitisation program and will require strong collaboration with our partners and stakeholders to deliver.

• Develop a strategy for digital marketing touchpoints throughout the customer journey.
• Collaborate with In Store Marketing chapters to enhance the in-store canvas.
• Support the development and execution of the Marketing Innovation roadmap.
• Map long-term content architecture and requirements for screens, CMS, and content delivery.
• Oversee the configuration and utilization of marketing technology for campaigns and in-store experiences.

What You’ll Bring

• Passion and experience in retail/FMCG digital communications.
• 10+ years of experience in digital communications and traditional marketing channels, including in-store channels and point of sale.
• Expertise in developing omnichannel communications frameworks and strategies within high-performing marketing, advertising, or media teams.
• Experience implementing and managing technology platforms to support marketing strategies, enhance customer experience, and optimize integrations and business processes.
• Proven ability to lead go-to-market planning and campaign delivery for digital products or services.

What You’ll Experience

• A global business with endless career possibilities around every corner and across every discipline – with valuable exposure to a vast and exciting business network.
• Opportunity to Salary Sacrifice, enabling team members to purchase selected eligible items or services from pre-tax salary. Can be used for novated leases, superannuation contributions, Qantas Club membership, computing devices etc
• Provisions to allow cashing out of leave and purchasing additional leave
• Access to Sonder. Sonder provides free confidential 24/7 personalised financial, medical safety, psychological or physical support for team members and their families.

Endless possibilities with Woolworths Group
We’re a proud part of the Woolworths Group – 200,000+ bright minds, passionate hearts and unique perspectives working together connected by a shared Purpose – ‘to create better experiences together for a better tomorrow.’
Here you’ll be supported and empowered to explore new ideas, make brave commitments and innovate better ways to meet the food and everyday needs of more than 24 million customers every week. Backed by a culture of genuine care, a flexible approach to work and the support to grow your career and make a meaningful impact, the possibilities for what we can achieve together are endless.

Everyone belongs at Woolworths Group
Diversity, equity, inclusion, and belonging are key to realising our purpose of better together for a better tomorrow. We recognise the value our team’s diversity brings to our business, customers, and communities and that teams with diverse experiences and backgrounds enrich our group and are better able to innovate and solve problems. As one of the largest employers in Australia and New Zealand, we aim to create a truly inclusive workplace where everyone feels that they belong, can be their best selves, and reach their full potential.

We encourage all candidates to apply; please let us know in your application if we can support you with any adjustments in the hiring process.

You can learn more about working with us on LinkedIn or via www.wowcareers.com.au. #work180.

Our Talent Acquisition Team and Hiring Leaders kindly request no unsolicited resumes or approaches from Recruitment Agencies. Woolworths Group is not responsible for any fees related to unsolicited resumes.