WooliesX Hiring for Senior Marketing Manager at Sydney, New South Wales, Australia Full Time

• Key leadership position
• Innovative and dynamic work
• High visibility role with potential to make real impact
• 6month Fixed Term Contract (potential to be extended)

We are WooliesX
At WooliesX, our people believe in creating better everyday experiences for our community.

With 1,800+ team members, multiple practices and over 100 chapters, there’s a home for everyone here. Whether your interests lie in data driven insights and product engineering, digital media, ecom, operations, customer advocacy, commercial, agile or more, you can find your squad across all kinds of capabilities.

Our squads live their “one day”, every day. We work on Australia’s most innovative tech, design, engineering and more to transform the way that millions of Australians live and shop. Physically, you can find us in Surry Hills, but virtually, we can be anywhere.

Our culture combines the support, care and freedom that comes with being part of the Woolworths Group. We are an agile team embracing diversity of thought and positive change. We thrive on pragmatism, mutual respect, care, curiosity, openness, and a proactive attitude. As a team we continually seek ways to support and learn from each other.

6month secondment role
What You’ll Do

As a Senior Marketing Manager within the Digital Content Marketing Tribe, your role is to lead Digital Content marketing strategy and plan on our digital platforms and tools including the Woolworths app(s) to educate, engage and inspire to engage and grow connected customer and member value.

You will work closely with the WX business units/delivery teams to ensure a collaborative and cohesive approach to how we encourage users to engage and use all the benefits of our digital platforms and tools as early on and throughout a customer’s lifecycle.

You are responsible for developing, managing and activating marketing plans aligned to defined objectives.

Within your remit, you will use data and insights throughout the customer journey to identify opportunities to increase user engagement with our digital platforms and tools. This will inform the marketing strategy and plans to drive acquisition, engagement and retention of users. Be it planning, shopping or inspiring, your squad will create and showcase the value we bring to our customers every day.

Additionally you will;

• Partner with the Tribe Lead to deliver digital content marketing and engagement strategy and roadmap.
• Develop effective end-to-end marketing programs maximising customer engagement & revenue.
• Develop strategies that attract new app and digital tools users including weekly active users of the Woolworths app
• Manage and influence senior stakeholders to help escalate and/or unblock any obstacles to keep campaigns on track.
• Build strong relationships with our insights and loyalty team to drive world class data driven 1:1 targeted marketing and trigger based customer journeys.
• Work to optimise and improve campaign response, ROI, channel utilisation and customer relevance.
• Develop test and learn programs to trial best practise and leading edge campaigns and tactics to drive conversion.

What You’ll Bring

• 8+ years experience in Direct/Digital Marketing, Direct Response, CRM or Data Driven Marketing roles.
• Tertiary education in related fields
• Retail eCommerce and loyalty experience desirable
• Experience in customer lifecycle management, with proven ability to impact customer value.
• Performance focused marketer with strong financial and commercial acumen who leverages insights to develop effective marketing campaigns, prioritise and make decisions.
• Proven experience of customer databases and/or complex data sets, including segmentation, clustering, and predictive modeling.
• Proven experience in developing Test & Learn frameworks and driving conversion rates across multiple channel.
• End to end campaign management experience including strategic brief writing, creative evaluation, production and measurement

What You’ll Experience

• A global business with endless career possibilities around every corner and across every discipline – with valuable exposure to a vast and exciting business network.
• Opportunity to Salary Sacrifice, enabling team members to purchase selected eligible items or services from pre-tax salary. Can be used for novated leases, superannuation contributions, Qantas Club membership, computing devices etc
• Provisions to allow cashing out of leave and purchasing additional leave
• Access to Sonder. Sonder provides free confidential 24/7 personalised financial, medical safety, psychological or physical support for team members and their families.

Please note that our Talent Team are taking a well deserved break over the holidays, Friday Dec 22nd returning Monday 8th Jan 2024.
We thank you for your patience over this period and wish you a happy holidays

Endless possibilities with Woolworths Group
We’re a proud part of the Woolworths Group – 200,000+ bright minds, passionate hearts and unique perspectives working together connected by a shared Purpose – ‘to create better experiences together for a better tomorrow.’
Here you’ll be supported and empowered to explore new ideas, make brave commitments and innovate better ways to meet the food and everyday needs of more than 24 million customers every week. Backed by a culture of genuine care, a flexible approach to work and the support to grow your career and make a meaningful impact, the possibilities for what we can achieve together are endless.

Everyone belongs at Woolworths Group
Diversity, equity, inclusion, and belonging are key to realising our purpose of better together for a better tomorrow. We recognise the value our team’s diversity brings to our business, customers, and communities and that teams with diverse experiences and backgrounds enrich our group and are better able to innovate and solve problems. As one of the largest employers in Australia and New Zealand, we aim to create a truly inclusive workplace where everyone feels that they belong, can be their best selves, and reach their full potential.

We encourage all candidates to apply; please let us know in your application if we can support you with any adjustments in the hiring process.

You can learn more about working with us on LinkedIn or via www.wowcareers.com.au. #work180.

Our Talent Acquisition Team and Hiring Leaders kindly request no unsolicited resumes or approaches from Recruitment Agencies. Woolworths Group is not responsible for any fees related to unsolicited resumes.