Wolters Kluwer Hiring for Digital Marketing Specialist at Kennesaw, GA, United States Full Time

Tax and Accounting North America Research and Learning Marketing team is looking for a Digital Marketing Specialist Renewal Subscriptions to manage and contribute to marketing collateral, and manage campaigns for Digital Software Renewals, and Software sales being sold via the eCommerce website.

Components include web pages, advertisements, promotional self-mailers, letters, brochures, ancillary materials, sales sheets, email campaigns, and copy for social media posts, fulfillment materials and additional materials as assigned.

A successful candidate is a self-starter with a marketing background, digital & analytical mindset, strong communication and project management skills.

• Copywriting including but not limited to e-mail, web pages and banners, direct mail, social posts, flyers, and brochures+ Project management of marketing campaigns and materials to drive software renewals and to drive direct online purchases of software via the self-serve website portal.
• Assist with paid search and SEO initiatives+ Work closely with external partners, product management, sales and other internal partners+ Other projects as assigned+ Project manage : run meetings, obtain stakeholder approvals, track deliverables to keep projects running on time and create new or update existing marketing materials+ Create and execute marketing plans for product launches, leveraging partners, opportunities, and tactics to align to business priorities+ Promote key messages and content using multiple tools (i.

e. Magento, WordPress, Unbounce and other platforms)+ Analyze metrics and proactively make recommendations to have a greater impact to the business (i.

e. improve efficiency, reduce costs and / or provide a better experience)Qualifications / Preferred Skills : + Bachelor’s Degree in marketing, business or related field+ Minimum of five years of marketing experience+ Skilled copywriter+ Ability to juggle multiple projects & self starter+ Entrepreneurship attitude will be key as you will be managing the portfolio and determining growth initiatives.

Strong project management skills and attention to detail+ Experience with Google Analytics, Tableau, Magento, Tag Manager, and other tools+ Experience with tax and accounting marketing a plus+ Experience with marketing automation platforms a plusEQUAL EMPLOYMENT OPPORTUNITYWolters Kluwer U.

S. Corporation and all of its subsidiaries, divisions and customer / business units is an Equal Opportunity / Affirmative Action employer.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.