WEIDENHAMMER SYSTEMS CORPORATION Hiring for Digital Marketing Specialist at Allentown, Pennsylvania, United States, 18101 Full Time

Hammer Marketing is looking to fill a key digital marketing support role. This self-starter will help our Digital Marketing team strategize, develop, implement, and manage ongoing marketing objectives for clients.

This person will be responsible for assisting in the execution of digital marketing plans, working in a variety of mediums such as email marketing, SEO, organic and paid social, and marketing automation for both B2B and B2C clients.

This role requires a highly organized, detail-oriented individual who can balance the creative and analytical sides of digital marketing.

The right candidate will enjoy collaborating with our creative / marketing team. We are looking for a Digital Marketing Generalist to join our growing team and support marketing initiatives.

The ideal candidate is comfortable multitasking and is good at prioritizing under minimum supervision. To succeed in the role, you must also be tech-savvy, detail-oriented, and an effective communicator.

We’re looking for someone who is creative, willing to learn new things, has excellent organizational and communication skills, and is passionate about marketing.

Responsibilities

• Assist in marketing projects and tasks as required, including but not limited to lead capturing, scoring, managing / organizing / creating marketing collateral.
• Support the digital marketing architects by conducting market research, monitoring industry trends and customer behaviors, helping identify target audiences
• Assist with coordination and implementation of marketing strategies and campaigns, including creating engaging content that will attract the right audience
• Contribute to social media and content calendars by managing the production of interesting and shareable content.
• Track relevant metrics using analytics tools, monitor KPIs, and campaign effectiveness
• Assist with requests regarding email marketing, PPC, and social media campaigns
• Stay up-to-date with social media and marketing trends and best practices

Essential Functions

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this role.

• Competencies :
• Learning Agility
• Project Management
• Interpersonal Communications
• Prioritization
• Drive for Results
• Attention to Detail
• Internally Motivated Self Starter

Bachelor’s degree in marketing, communications, media, or relevant experience.

2+ years of experience in a marketing role

Proficiency in Microsoft Office suite (Word, PowerPoint, Excel, Outlook)

Experience with social media marketing on platforms like Facebook, Instagram, Twitter, YouTube, etc.

Working knowledge of WordPress or similar CMS platform

Familiarity with analytics tools, such as Google Analytics

Knowledge of SEO and keyword research

Ability to multitask, work independently, and thrive in a fast-paced environment

Detail-oriented with strong analytical skills

Problem-solving skills, you don’t have to know the answer to every question, but you need to have the skills to find the correct answer

Comfortable interfacing with clients in a professional manner over email, video calls, and in person

Must be authorized to work in the U.S. for any employer

Nice to Haves : Basic HTML knowledge

Basic HTML knowledge

Prior Agency Experience

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