Walt Massey Automotive Group Hiring for Digital Marketing Coordinator at Marianna, FL, US Full Time

Come work with a new, dynamic team! If you are interested in a fast-paced and fulfilling career, we welcome you to apply today to join our team.

Walt Massey Automotive Group is a fast-growing automotive retail company serving Mississippi and Florida.

We are looking to add an enthusiastic, self-motivated individual to our growing marketing team as a Paid Media / Digital Marketing Specialist.

We set each team member up for success by providing comprehensive, specialized training for each position within our organization, complete with on-the-job training and ongoing personal development.

On-Site Position*

What We Offer

• Paid professional training to help you excel in your role.
• Health insurance
• Dental, vision insurance
• 401(k) plans
• Paid holidays
• Paid vacation time

Salary : $55,000-$65,000, DOE

Responsibilities include, but are not limited to :

• Digital Strategy Research and Development
• Content Marketing (Display / Email / Social)
• Paid Social (Facebook AIA’s, Brand Awareness, Retargeting Campaigns)
• SEM – PerformanceMAX, VA’s, Gen Search, Retargeting, Display
• OEM Co-op Programs
• Maintain compliance and regulation standards for co-op.
• Email Marketing – develop and execute email marketing campaigns, list segmentation, A / B testing
• Analytics and ing – Monitor and Analyze performance, while distributing s to team.
• Competitor Analysis – Keep abreast of industry trends and competitors’ digital marketing activities to identify opportunities.
• Website : Collaborate with Digital Merchandising Specialist to ensure the website is up-to-date, user-friendly, and optimized for conversions.

Qualifications :

• Previous experience in Digital Marketing, Digital Merchandising, and / or Site design.
• Bachelor’s Degree in a Relevant Field or Equivalent Experience.
• Proficient knowledge of Google Analytics, Google Ads, and other relevant ad management / analytics platforms
• Ability to work alongside a team of professionals
• Ability to learn and adapt
• Willingness to continue learning as best practices evolve
• Excellent communication skills, including above-average writing capabilities.
• Proficient Knowledge of Microsoft Office Suite
3 days ago