Vitalyc Health & Medspa Hiring for Social Media Specialist at Dallas, TX Full Time

As the Social Media Specialist, you would work within the marketing department, answering directly to the Marketing Manager; you’ll be the primary creator and editor responsible for making organic social content for the brand. This person will be the eyes, ears, and voice of Vitalyc on social media, creating and curating compelling content that effectively tells our brand story and cultivates an active and engaged digital community. The ideal candidate will have considerable knowledge of social media trends, a creative eye, excellent writing skills, and the ability to champion new brand-building strategies.

RESPONSIBILITIES

· Own the day-to-day operations of all owned social media channels, daily posting, copywriting, content development and curation, community management, creative storytelling, and developing social-first campaigns.

· Develop a holistic social media and influencer strategy that delivers on organic traffic, brand awareness, lead generation, and customer retention.

· Conceive and create social media assets, including in-feed posts, stories, reels, video blogs, and other creative content that resonates with our community and ambitiously progresses the brand’s presence.

· Set KPIs and provide metrics and insights on activity and results, including individual campaigns and quarterly and annual s. Review results to determine how to improve the program, including the introduction of A-B testing and industry benchmarks.

· Lead the development of all social media campaigns for organic social media accounts and partner with the paid media team to leverage high-performing organic content.

· Provide monthly platform performance metrics on all owned channels to identify content insights and optimize the platform’s ongoing content streams.

· Ensure all creative assets are organized and received from the respective team with appropriate updates and follow-up communication back to partners.

· Define high-level creative briefs connecting back to the business strategy for each brand across influencer partnerships, high-priority product moments, events, and brand stories.

· Generate new ideas for bringing awareness and excitement to the company’s campaign launches while deepening market interest in the company’s ongoing core product offerings.

· Partner and collaborate with cross-functional teams, local teams, and agency partners to regularly optimize and refine social strategy and content and enforce brand standards.

· Share social assets and communication guidelines with regional teams.

· Participate in regional and brand marketing and influencer meetings/ check-ins as needed.

· Assist in local social media and content shoots, as needed.

REQUIREMENTS

· Bachelor’s Degree in Marketing, Communications, or a related field, with a minimum of 3+ years combined experience in social media or associated functions – managing social media for a brand, agency, or brand-side is a must.

· Analytical skills with the ability to distill, synthesize and draw conclusions to make data-informed decisions.

· Strong writing and editing skills with an attention-to-detail.

· Ability to work independently, but also willing to assist colleagues in a collaborative and flexible manner.