Vested Hiring for Digital Marketing Specialist at Des Moines, IA, United States Full Time

Red Lab is looking for the next member to join our team as a Digital Marketing Manager. This position is ideal if you have a passion for analytics, digital marketing strategy and learning new things.

A Digital Marketing Manager will be responsible for nurturing relationships with digital marketing clients, developing client strategies, and fulfilling digital marketing programs effectively and within budget.

This person should possess a strong work ethic, enjoy problem solving, and showcase excellent organizational and communication skills.

This position will interact daily with clients, vendors and company partners; it will be necessary for this candidate to have a positive attitude while representing Red Lab through their

communications.

Responsibilities of a Digital Marketing Manager

The digital marketing world is quite dynamic, and thus, a Digital Marketing Manager will need to be able to think on their feet, research, and learn quickly.

Even though each day can feel like a new adventure, there are three core areas for which a Digital Marketing Manager is responsible.

Day-to-Day Management and Maintenance

• Monitor and manage clients’ digital marketing programs. This includes working with team members to implement daily tactics, conduct campaign optimizations, facilitate A / B tests and ensure campaigns are following best practices.
• Ensure client campaigns are being delivered on time and on budget, providing recommendations for budget changes when necessary
• Proactively identify areas of improvement related to client delivery and campaign performance, such as streamlining communications, making adjustments to marketing channels, modifying targeting, etc.
• Communicate project / campaign updates and provide proactive consultation and recommendations to both internal and external stakeholders
• Nurture relationships with digital marketing clients by actively participating in client calls and communications

Research & Strategy

• Assist sales team in pulling audits and conducting research to determine areas ofopportunity for prospects and growing current client accounts
• Use data and research to devise overall digital marketing strategies that reflect clients’ business goals and exceed client expectations
• Articulate rationale of strategy as it relates to clients’ goals and present information in terms that clients and internal team members will understand
• Analyze data for trends or patterns to identify new business opportunities or issues that need to be addressed
• Constantly pursue ongoing education to keep up with industry trends

ing

• Ensure tracking and goals are set up and filtering properly
• Communicate campaign performance and insights through written ing summaries and ing presentations
• Compile s in a way that the client will understand the results

Qualifications and qualities we would like to see in a Digital Marketing Manager

We are looking for someone with 5+ years of experience in managing digital marketing tactics and channels on behalf of clients.

This person should possess knowledge of all facets to Red Lab’s service offerings. This includes an understanding of Paid Search, SEO, Paid Social, Display, and Landing Page / Website best practices.

A Digital Marketing Manager should have hands-on experience using a variety of digital platforms and tools, such as Google Analytics, Google Tag Manager, Google Ads, LinkedIn Ads, Facebook Ads, etc.

This person should also have a strong background in planning, building, and executing digital marketing campaigns.

This person will need to be up-to-date with the latest digital marketing trends and best practices. We are looking for someone who enjoys learning new things and applying their strategic mindset towards solving problems.

This person will need to be good at mapping out a clear plan of action that will best fit clients’ goals and have experience preparing and presenting recommendations to clients.

A Digital Marketing Manager will work directly with existing and new Red Lab clients. This person will need to be polished, able to facilitate strategic and exploratory conversations, and exude confidence.

This person will need to have prior experience building relationships and communicating directly with clients.

We give a damn, and you should too. We take pride in what we do and we are looking for a team member that strives to do their best every single day, in everything that they do.