Vertigo Media Group Hiring for Digital Marketing Director Full Time

Digital Marketing Director

SEO/Google

Impressive Track record in digital marketing management. Expertise in all core functions in digital marketing: Display, Lead Gen, SEO, social, content marketing.

· Strong skills to manage & spend effectively to drive high growth in all areas of the digital marketing funnel.

· Proven oral and written communication skills with the ability to present complex information to varying audiences throughout the organization.

· Strategic thinker with strong passion for digital campaign management, ing and optimization.

· Highly collaborative and able to lead cross functional teams with outstanding written and oral communication skills, in particular, managing team members.

· Strong people development skills with a passion to hire, nurture and develop supporting talent.

· Track record of identifying and testing emerging marketing channels.

· Experience with platforms and tools such as Moz, Yext, Google Analytics, Google Ads, etc.

· Experience writing clients proposals

· Experience with brand positioning, audience research and insight development, digital marketing, and channel strategies, and omnichannel marketing

· Research skills, including methodology development and ability to make recommendations of research findings

Social Media Content:

Designing the layout for Social Media Platforms

• Strategizing the boards, posting hours, content.
• Designing Stories for our Instagram and Facebook platforms
• Work with our artists to create graphics for our Instagram and Facebook platforms (we have graphic artists on staff)
• Writing clever and engaging captions for each post
• Developing themes and large concepts for social media platforms (including TikTok, Instagram, Facebook & Pinterest)
• Taking photos or videos of products to be used on Social Media
• Uploading and scheduling posts to all social media accounts, including Instagram, Facebook, TikTok and Pinterest
• Engaging on comments from followers with responses and reactions
• Plan audio podcast content on social platforms and audio platforms
• Edit video content
• Setup, Test and Analyze ad campaigns across all social platforms

Revenue-Based Analysis:

Analyzing data from Social Media posts to determine effectiveness and engagement

• Use analysis to determine ROI for each Social Media Platform

Research/Strategy:

Research trends in our industry and on all social media platforms to ensure we are posting relevant and engaging content

• Strategize ways to improve engagement on social media platforms
• Research upcoming platforms and platform updates to determine how we can adjust and increase engagement
• Strategize the best themes to market our brand effectively and connect with consumers

Leadership/Collaboration:

Responsible for leading a department, overseeing others, and taking the lead on all social media projects.

• Leading constructive solution research for problems that arise; Try to find a solution first, then share those findings with the team.
• Collaborate on assignments with team members, especially in the conceptual stages of a project.

Requirements:

• 5+ years experiencing managing B2B clients, working with social media platforms in a professional setting.
• Strong research and strategy skills and ability
• Strong editing skills
• Strong copywriting skills
• Strong written and verbal English skills
• Ability to work independently and autonomously
• Ability to collaborate with others as well as to multitask and prioritize including methodology development and ability to make recommendations of research findings

Job Type: Full-time

Pay: $60,000.00 – $78,000.00 per year

Benefits:

• 401(k)
• Health insurance
• Paid time off

Schedule:

• 8 hour shift

Ability to commute/relocate:

• Bohemia, NY 11716: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Marketing: 1 year (Preferred)

Work Location: One location