Versett is Looking for Email Copywriting Specialist Full Time

Hi! I am Chloe Balmer, Email and Lifecycle Marketer at Kulin (pronounced Koo • lin), a digital marketing agency focused on helping build scalable strategies across all channels. We are looking for an Email Copywriting Specialist to join our growing team.

We’re a performance marketing agency focusing on the direct-to-consumer eCommerce industry. We partner with brands across many verticals, from haircare products and food & beverage to custom luxury sofas and biodegradable phone cases. Our clients are improving the lives of people around the world and we’re passionate about helping them achieve their goals. Our email and lifecycle marketing department works with clients to build, optimize, and scale lifecycle strategies through impactful campaigns, effective automations, and endless integrations. At the moment, we work exclusively with Klaviyo, supporting and managing migrations from other ESPs as needed.

We have recently joined the Versett group of global companies. Together, we will build amazing apps and products, while ensuring our clients launch effectively in the market, better than ever before.

THE OPPORTUNITY:

This role will be focused on helping DTC brands write compelling copy for conversion-driven campaigns, automations, and opt-in points. The successful candidate will report to our Email & Lifecycle Marketing Manager. This is a full-time, remote position within Canada.

• You will create compelling copy briefs for email campaigns, automations, and SMS touch points for our design team to bring to life
• You will write clear, concise copy following the guidelines and established brand voice of our various DTC clients
• You will collaborate with Strategists and Designers to write copy that drives conversion and engagement via owned channels (email and SMS)
• You will support the email & retention team members with other duties, such as segment building in Klaviyo, reporting, and QA (quality assurance)

WHAT YOU BRING TO THE TABLE:

• 1-3 years of copywriting experience, preferably in the DTC space
• Understanding of conversion-optimized copy principles
• Strong ability to write within brand guidelines and using a variety of brand assets
• Understanding of eCommerce, including familiarity with customer segmentation and lifecycle strategy
• Desire to empower and contribute to the growth and success of clients
• Results-focused with a keen eye for detail
• Ability to manage multiple projects, clients, and deadlines with support from Account Managers, Email Marketing Manager, and our project management software
• Strong collaboration skills and willingness to work as a part of a team
• Receptive to feedback
• Familiarity with Klaviyo or another ESP preferred

THE BEHAVIOURS WE VALUE AT VERSETT:

• You are naturally curious, self-motivated, and always looking to learn more.
• You are supportive of others and enjoy sharing knowledge.
• You have a collaborative mindset and have empathy for your users, clients, project team and co-workers.

INTERVIEWING AT VERSETT:

• Phone screen with our Senior Talent Acquisition Specialist
• Remote 45 minutes interview with Chloe Balmer
• Remote 30 minutes interview with our Kulin Co-Founders
• Offer

Inclusion at Versett
Versett is an equal opportunity employer. We celebrate our inclusive work environment and welcome members of all backgrounds and perspectives to apply. We are committed to providing reasonable accommodation and will work with you to meet your needs.

We strongly encourage applications from racialized individuals, under-represented communities, diverse backgrounds, identities, and experiences. Also, if you have accessibility requirements and need help during the application process, reach out directly!