Vanderbilt University Hiring for Digital Marketing Project Manager at Nashville, TN Full Time

The Marketing Project Manager is part of the communications and marketing team at Vanderbilt University’s Peabody College of education and human development. This position is responsible for the development of digital content and execution of college-wide and program specific marketing deliverables to drive increases in key success metrics across Peabody’s graduate and professional student recruitment, research communications, and campus and student life.

This position s to the Marketing-Social Media Manager at Peabody College and works closely with the College’s communications, graphic design, and admissions staff to optimize effectiveness of digital marketing with an emphasis on content development for social media, websites, and newsletters utilizing video, motion graphics, and persuasively written marketing copy and supporting visuals.

The selected individual must be able to attend and create content at occasional weekend/afterhours events.

About Peabody College

Peabody College is a world-class college of education and human development consistently ranked among the top 10 graduate schools of education in the nation by U.S. News & World . Its mission is to enhance the human condition by creating knowledge about learning and development in their social contexts, by translating discoveries into more effective practice and policy, and by preparing leaders who will generate positive change throughout the nation and the world. Vanderbilt degrees offered by Peabody include the Bachelor of Science, master of education, master of public policy, master of science, doctor of education, and doctor of philosophy. Peabody serves more than 2,800 students, both on campus and online, with a full- and part-time faculty of 270.

About the Work Unit

The Peabody Office of Communications is responsible for identifying and communicating news about the college to key constituencies, for developing and executing marketing strategies for graduate and professional student recruitment, and for supporting the college’s leaders in delivering strategic messages for internal and external audiences. The Communications Office is charged with developing, maintaining, and disseminating content for digital properties and social media, including its website and intranet.

Duties and Responsibilities

• Execute annual and quarterly marketing strategies, producing deliverables that focus on graduate and professional student recruitment
• Develop digital assets for use in online marketing campaigns; track marketing KPIs and provide synthesized, audience-specific ing of key measures
• Plan and direct video shoots and provide strategic oversight of storyboarding and editing
• Write copy and create content for web pages in alignment with marketing strategies and tactics
• Develop and execute compelling student recruitment emails in Slate
• Create and share compelling social media content across the College’s six platforms

(Facebook, Instagram, LinkedIn, Twitter, TikTok, YouTube)

• In collaboration with others in Peabody Communications, identify research, programs and activities in need of social promotion
• Write copy and provide support for development of other admissions marketing collateral
• Additional duties as assigned.

Supervisory Relationships: This position s administratively and functionally to the Marketing-Social Media Manager.

Qualifications

• BS/BA in marketing, communications, public relations, education or similar is required.
• 3-5 years’ experience in digital media creation and social media marketing is required, experience in K-12 or higher education marketing preferred
• Experience with video creation, including storyboarding and scripting is required
• Experience creating and sharing content that is creative, informative, and advances the brand is required
• A portfolio of materials demonstrating digital media success
• Strong project management and analytical/data ing skills required
• Background in Slate or other higher education CRMs preferred

Commitment to Equity, Diversity, and Inclusion

At Vanderbilt University, we are intentional about and assume accountability for fostering advancement and respect for equity, diversity, and inclusion for all students, faculty, and staff. Our commitment to diversity makes us who we are. We have created a community that celebrates differences and lets individuality thrive. As part of this commitment, we actively value diversity in our workplace and learning environments as we seek to take advantage of the rich backgrounds and abilities of everyone. The diverse voices of Vanderbilt represent an invaluable resource for the University in its efforts to fulfill its mission and strive to be an example of excellence in higher education.

Vanderbilt University is an equal opportunity, affirmative action employer. Women, minorities, people with disabilities, and protected veterans are encouraged to apply.

Please note, all candidates selected for an offer of employment are subject to pre-employment background checks, which may include but are not limited to, based on the role for which they have been selected: criminal history, education verification, social media review, motor vehicle records, credit history, and professional license verification.

At Vanderbilt University , our work – regardless of title or role – is in service to an important and noble mission in which every member of our community serves in advancing knowledge and transforming lives on a daily basis. Located in Nashville , Tennessee, on a 330+ acre campus and arboretum dating back to 1873, Vanderbilt is proud to have been named as one of “America’s Best Large Employers” as well as a top employer in Tennessee and the Nashville metropolitan area by Forbes for several years running. We welcome those who are interested in learning and growing professionally with an employer that strives to create, foster and sustain opportunities as an employer of choice through:

• Working and growing together as a community of communities… we are One Vanderbilt .
• Providing a work environment where every staff and faculty member can be their authentic and best self , while providing the resources and opportunities to learn and grow.
• Encouraging development, collaboration, and partnership both internally and externally while fostering the value that every member of the Vanderbilt community can lead and grow regardless of title or position.

We understand you have a choice when choosing where to work and pursue a career. We understand you are unique and have a story. We want to hear it. We encourage you to apply today so that you might become a part of our story.

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Vanderbilt University has made the health and safety of our students, faculty and staff and our surrounding communities a top priority. As part of that commitment, the University may require employees to comply with any testing or health and safety measures which the University may require.