Valvoline Global Operations Hiring for Social Media Specialist at Remote Full Time

Why Valvoline Global Operations?

• Valvoline Global Operations Headquarters is located in Lexington, KY, but we’re open to 100% remote capacity for non-local candidates, but willing to visit HQs as needed.

Careers for the Driven

How You’ll Make an Impact

As the lead ambassador of the Valvoline™ Global Operations social community, the Social Media Specialist will continue to build on the success of our social media community presence across multiple platforms including, but not limited to: Facebook, Instagram, LinkedIn, Reddit, Twitter, TikTok, WeChat, Weibo and YouTube. This role, as part of the Global Brand Equity team, will be responsible for working closely with the regional Marketing teams, Social/Creative agency partners, Corporate Communications, and the Customer Service Team to deliver cohesive brand interactions that reflect brand messaging and drive excitement and affinity. This role is charged with shaping the future of Valvoline’s online community presence in support of Valvoline Global’s goals and objectives. In the role, you would be responsible for:

• Monitoring and responding to Valvoline Global’s online communities to support brand organic social engagement KPIs and maintain brand community management SLAs (During business hours and limited evening and weekend as required). Review and respond to comments left on social networks in appropriate brand voice and tone, interact with community members and encourage engagement.
• Being an inspiring peer and help to develop and manage out-of-the-box and first-to-market social content, calendarization, and possible influencer/event activations alongside agency partners and business leaders. All organic social content should be in harmony with brand objectives, driving social engagement and increasing brand awareness, loyalty, and retention. The Valvoline Global Operations’ handle is US-first regarding region and primary audience; however, there should be a global content pillar considered to represent the entire enterprise. Recommend content for other regions/distributor use as part of calendar planning.
• Maintaining Valvoline’s social marketing platform, Sprinklr, to support community management activation, insights, and ing, and make recommendations to Brand Manager, Social & Equity to improve platform outputs. Oversee global enterprise system governance.
• Analyzing key performance metrics regularly and implementing necessary recommendations for community management improvement around the globe. This includes issuing a monthly and quarterly of results in partnership with the Brand Manager, Social & Equity, and adhoc ing as required by the marketing department.
• Maintaining and distributing the social community management playbook to key cross-functional team members across Valvoline Global to support program goals and objectives.
• Coordinating with Valvoline Global’s Corporate Communications and Customer Service Teams on internal crisis management, looping in appropriate stakeholders across HR, Legal and Marketing to ensure high priority crisis cases are handled expeditiously with a goal of driving favorable brand reputation.

What You’ll Need

• Bachelor’s Degree required (BA in Journalism, Marketing or Mass Communications preferred)
• Minimum of three years’ hands-on social media marketing & strategy experience preferred in an agency or company background, specifically in relation to community management and content development/management
• Experience using social media and product management tools such as Sprinklr, Sprout, Hootsuite, or similar social marketing platforms
• Experience managing external clients/partners without oversight
• Proven results managing and building a social following across a variety of channels and using social to drive brand awareness
• Experience analyzing and presenting s and actionable data to external partners and internal senior executives
• A strong understanding of key platforms such as Facebook, Instagram, Twitter, LinkedIn, Reddit and TikTok
• A passion for social media and deep familiarity with online behaviors and how to communicate across the various platforms in the cultural zeitgeist
• Solid customer service and interpersonal skills
• Good judgement and problem-solving skills
• Exceptional analytical, verbal, and written communication abilities to make sound copy decisions using intuition and data
• Excellent time management, organization, and prioritization skills that enable you to deliver against quick deadlines
• A natural solutions-oriented self-starter who can get things done and proactively make suggestions on doing things better
• Role will be performed in a corporate or home office environment.
• Must be authorized to work in the U.S.

What Will Set You Apart

• A portfolio of work that showcases all the components of leading high-impact social media campaigns including strategy, ideation, execution, establishing, and ing KPIs
• Experience working on/for a global brand
• Experience in Adobe Workfront, AirTable or similar workflow platform

Benefits That Drive Themselves

• Health insurance plans (medical, dental, vision)
• HSA and flexible spending accounts
• 401(k)
• Incentive opportunity*
• Life insurance
• Short and long-term disability insurance
• Paid vacation and holidays*
• Employee Assistance Program
• Employee discounts
• Tuition reimbursement*
• Adoption assistance*

• Terms and conditions apply, and benefits may differ depending on position.

Valvoline provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Are you good at what you do? Join us.

The Company endeavors to make its recruitment process accessible to any and all users. Reasonable accommodations will be provided, upon request, to applicants with disabilities in order to facilitate equal opportunity throughout the recruitment and selection process. Please contact Human Resources at 1-800-Valvoline or email [email protected] to make a request for reasonable accommodation during any aspect of the recruitment and selection process. The contact information is for accommodation requests only; do not use this contact information to inquire about the status of applications.