UW Health Hiring for Digital Marketing Specialist at Madison, WI, US Full Time

Work Schedule :

This is a full-time, 40 hours per week, hybrid position, scheduled to work Monday through Friday with core hours between 8 : 00 am – 5 : 00 pm and after hours social media monitoring.

Applicants hired into this position can work from WI and IL. This will be discussed during the interview process.

Be part of something remarkable

Join the #1 hospital in Wisconsin!

We are seeking a Digital Marketing Specialist to :

• Contribute to the planning and execution of digital campaigns leveraging paid search, display, social media, email and internal digital media channels.
• Provide recommendations on which platforms and channels to use based on campaign performance goals and target demographics.
• Set up and execute buys on recommended social media platforms (Facebook, Instagram, LinkedIn, etc.) including targeting, budget recommendations and goal setting.
• For social media, monitor and on results and provide recommendations for optimizations to reach campaign goals.

Include suggestions on changes to budget and targeting as well as asset performance and wear-out analysis

• Work in collaboration with in-house designers, photographer, and videographers, contribute to development and production of assets for organic and paid social as well as display and other digital assets.
• An excellent benefits package, including health and dental insurance, paid time off and retirement plans.
• Options for a variety of schedules and shifts that offer flexibility and allow for work-life balance.
• Access to UW Health’s Wellness Options at Work that support employee / family well-being.
• Tuition reimbursement – UW Health invests in your professional growth by helping pay for coursework associated with career advancement.

Education :

Minimum Bachelor’s degree in Marketing, Journalism, English, Communications, or related field.

Preferred Specific coursework in digital advertising, social media or social media certificate

Work Experience : Minimum

Minimum

• Three (3) years’ digital advertising experience with emphasis on paid social media.
• Experience using the Meta and LinkedIn ad interfaces to set up, manage, evaluate and optimize campaigns.
• Experience with Sprout Social or other social media management platform to schedule, monitor, and measure campaign performance.

Preferred

• Five (5) years social media experience with an emphasis on paid execution and analysis.
• Experience with analytics tools such as Google Analytics

Licenses and Certifications :

None