Utah Valley University Hiring for Marketing and Communications Manager, CET at Orem, UT Full Time

The Marketing & Communications Director for the Smith College of Engineering & Technology works with a dynamic team of marketing and communications professionals to oversee the MarCom efforts for the college. This is an embedded position that operates under an agency model within the University’s Marketing and Communications office and serves as a dedicated strategist for the college.

This position will work under minimal supervision and is responsible for planning, organizing, directing, and overseeing all aspects of (CET) Smith College of Engineering & Technology MarCom efforts, including, but not limited to print, email, social media, digital marketing & advertising, photo, video, content writing, press, and media relations. Additionally, this role assists with CET event marketing and promotions, as applicable. This position will also lead, inspire, and nurture team members in marketing best practices and organize the team for maximum efficiency, creativity, collaboration, and brand alignment across all marketing channels.

This position will be responsible for creating and reviewing strategies for alignment with university initiatives.

• Responsible for the development and execution of marketing campaigns, programs, and initiatives to promote the Smith College of Engineering & Technology departments and overall. Drive efficiency, brand growth and affinity across a variety of verticals and audiences. Create, analyze, and support marketing plans to align with the University’s strategic goals. Leverage data to drive effectiveness and efficiency. Develop and implement media planning, buying, and innovation strategies. Provide direction for design, web, video assets, and other visual communications media.
• Responsible for the organizational structure of the CET MarCom team (Student Marketing group) and their day-to-day operations. Lead, inspire, and nurture team members in industry best practices and connect them with available campus tools and resources.
• Responsible for monitoring, reviewing, and analyzing college marketing budget and resources for the highest return on investment.
• Responsible for identifying, assigning, implementing, and distributing impactful student, staff, and faculty stories internally and externally. This individual will be designated as the representative for CET in coordination with central marcom in all public relations and media relations matters.
• Other duties and responsibilities as assigned

Graduation from an accredited institution with a bachelor’s degree in a related discipline plus one year of staff level experience or an equivalent combination of education and/or experience related to the Summary of Duties totaling five years.

Knowledge:

• Knowledge of the fundamentals of marketing (direct marketing, advertising, promotion)
• Knowledge of digital marketing and measurement strategies and principles
• Knowledge of budget and accounting principles
• Knowledge of marketing operations and project management
• Knowledge of PR (Public Relations), media relations and communication strategies
• Knowledge of media buying, media monitoring, media mix and managing marketing spend
• Knowledge of brand management

Skills:

• Skilled in project management software/tools
• Excellent written and verbal communication skills
• Skilled in developing people and leading teams
• Strong interpersonal communication skills
• Skilled in digital marketing tools (i.e., Digital ad platforms, YouTube, social media (paid and organic)
• Skilled in content marketing strategies and tools (i.e., web publishing, marketing automation, media monitoring)
• Skilled in process development and identification

Abilities:

• Ability to organize and plan effectively
• Ability to communicate effectively in presentation settings
• Ability to analyze situations, programs, and problems
• Ability to instruct and motivate teams and individual contributors
• Ability to compile and analyze campaign results
• Ability to effectively communicate vision
• Ability to work effectively independently or in a group setting
• Ability to work with multi-disciplinary creative teams
• Ability to set up and track campaign effectiveness

EEO Statement:

UVU employment decisions are made on the basis of an applicant’s qualifications and ability to perform the job without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, gender expression, age (40 and over), disability, veteran status, pregnancy, childbirth, or pregnancy-related conditions, genetic information, or other bases protected by applicable federal, state, or local law.