Upexi, Inc Hiring for Digital Marketing Manager at Tampa, FL Full Time

About Us

Hi, we’re Upexi and we’re super excited to meet you! Here at Upexi we connect people to products so they can lead happier and healthier lives. How do we do it? By building, buying, and scaling omnichannel, digital-first brands. Speaking of brands, our growing suite includes VitaMedica, Tytan Tiles, LuckyTail, Cure, and more!

A publicly traded company (NASDAQ:UPXI), we are rapidly growing our dynamic team of uber passionate people, and we’d love for you to join us!

About the Role

We are currently on the lookout for a Digital Marketing Manager, Health & Wellness to join our team at our corporate headquarters in Clearwater, FL. ing to the Vice President of Brand Development and working closely with our Health & Wellness brand champions, this is a dynamic role, critical to our health and wellness brands’ over all eCommerce growth with a heavy focus on organic channels, website management and optimization, and content strategy/execution.

About You

Ideally you have proven experience scaling a health & wellness eCommerce brand, or an adjacent regulated industry. Hands-on experience managing eCommerce websites to include digital merchandising, SEO, landing page creation and optimization, performance monitoring, and journey optimization. A firm understanding of multichannel campaign planning, management, and performance analysis (partnering with media buyers, email marketing managers, and other marketing resources) to create cohesive and effective consumer experiences that convert.

Essential Functions / Responsibilities:

• 3-7 years’ eCommerce experience (health & wellness or regulated industry preferred)
• Product marketing experience, from packaging to messaging to launch planning
• Shopify Plus experience preferred
• Own all digital merchandising including product loads, upsell/cross-sell optimizations, and improvements based on product and category page performance
• Will own keyword target, ranking performance, and on page and off page SEO tactical plan to drive growth through organic search
• Regularly perform competitive analysis
• Firm understanding of digital KPIs, and able to turn insights into actionable optimization and growth plans (experience working with a subscription/re-occurring revenue model preferred)
• Monitor Semrush performance s and respond quickly to any errors or performance dips
• Able to clearly articulate direction and maintain brand standards to internal and external designers
• Experience building brands through social media (community growth/management, influencer marketing, content strategy, etc.)
• Experience with data, website optimization, and content tools/methodologies such as: Semrush, Glew, Google Analytics (GA4), heatmap analysis, user testing, and content creation tools such as Canva and CapCut
• Leverage website data to continually improve UI/UX, driving higher add to cart, CR, AOV, lower bounce rates, and improve overall website performance and incremental revenue growth
• Able to facilitate VOC feedback loop, providing brand and product teams with relevant data across all internal and external sources to help drive product and overall brand strategy
• Strategic storyteller able to effectively craft long and short form copy for multiple channels

Job Type: Full-time

Pay: $65,000.00 – $75,000.00 per year

Benefits:

• 401(k)
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Work Location: In person