University of Houston Hiring for Executive Director of University Marketing – (STA010826) at Texas, United States Full Time

Leads the development and implementation of marketing plans and
campaigns for the University of Houston (UH) working closely with
the leadership of the Division to create an effective and efficient
marketing strategy focused on brand awareness and growing the
reputation of the University.

1. Collaborates to uncover insights and strategies to develop and
   implement marketing and branding strategies internally and
   externally.
2. Understands key marketing performance metrics and tracking
   tools to provide market research, forecasts, competitive analysis,
   campaign results, and consumer trends in order to translate results
   into actionable insights.
3. Oversees the production of all materials used in traditional
   and online advertising and communications.
4. Oversees the creative services team including graphic design,
   photography, and video production.
5. Oversees projects for Marketing, administers budget and
   resources, and ensures UH policies and procedures are consistently
   followed.
6. Provides senior leadership to University Marketing staff.
7. Ensures the marketing team supports other administrative teams,
   including online marketing and user experience, web, mobile app,
   brand management, licensing, trademarks, academic communications,
   and media relations.
8. Performs other duties as required.

EEO/AA

Additional Job Posting Information:

• Higher education experience is preferred
• Extremely strong strategic planning and organizational skills
  evidenced by a proven track record of developing and implementing
  effective marketing strategies in organizations of significant size
  and scope
• Keen understanding of marketing principles, analytics, market
  segmentation, target marketing strategies, tactical execution,
  brand equity development and planning
• Experience with quantitative analysis and research
• Experience directing graphic design and video production
• Excellent communication and negotiation skills
• Experience supervising large teams
• Ability to work in a fast-paced, energized and quickly changing
  environment
• Personal style that is positive, enthusiastic, transparent, and
  confident
• Organized and detail-oriented
• Full of curiosity
• Delight in helping others achieve their best work

Qualifications :

Bachelors and 7 years experience

Requires a thorough understanding of both theoretical and practical
aspects of an analytical, technical or professional discipline; or
the basic knowledge of more than one professional discipline.
Knowledge of the discipline is normally obtained through a formal,
directly job-related 4 year degree from a college or university or
an equivalent in-depth specialized training program that is
directly related to the type of work being performed.Requires a
minimum of seven (7) years of directly job-related
experience.

Additional Job Posting Information:
-Department is willing to do education in lieu of experience.

May Be Eligible for Alternative Workplace Arrangements
.