University of Delaware Hiring for Digital Marketing Manager at Newark, DE, United States Full Time

PAY GRADE : 31E

CONTEXT OF THE JOB :

Under the general direction of the Senior Director for Digital Communications, the Digital Marketing Manager leads the overall strategy across an array of digital distribution platforms, including but not limited to websites, social media, e-mail newsletters, mobile apps, and blogs.

This role involves extensive coordination with content creators within and outside of OCM, such as UDaily, UD Magazine, Research staff as well as communications professionals at the college and unit level.

The Digital Marketing Manager leads the day-to-day management of the University of Delaware’s external-facing web presence, including the oversight of UD’s homepage, and campaign specific microsites and landing pages.

The Digital Marketing Manager liaises with units and colleges across campus to advise and ensure that digital marketing campaigns and messages targeted to key University audiences are strategically distributed on the optimal platform that aligns with stakeholders and goals to best position University messaging.

The Digital Marketing Manager also contributes to the strategic direction of the Digital Team by assessing needs and making relevant, original, and impactful recommendations while keeping team projects and deliverables on task through project-management best practices.

The Digital Marketing Manager works to align content delivery and platform across the organization to maximize reach and conversions, working closely with web, social media, and creative staff in creating comprehensive campaigns and ensuring organic and paid content is properly created, optimized, monitored, and analyzed.

MAJOR RESPONSIBILITIES :

• Lead the strategy and management of University’s external-facing web presence, including homepage (udel.edu), and maintains a calendar for content distribution developing short- and long-term optimization recommendations, pushing toward continuous content improvement using a data-driven strategy.
• Advise administrative units, colleges and within OCM on how to create a digital content strategy in-line with the University’s target audiences by platform, standards and policies and manage necessary approvals through the Office of Communications and Marketing.
• Take lead on posting of crisis communications and related content for OCM-owned websites.
• Develop, manage, and document scopes, production schedules, milestones, projections and estimates for web projects.
• Manage projects including complex websites, microsites, e-mail campaigns and comprehensive online media campaigns.
• Supervise OCM digital content specialists, ensuring projects meet brand standards and align with University messaging and goals.
• Monitor digital campaigns and collect metrics to calculate ROI and inform future programs. Evaluate research, market conditions and competitor data to incorporate learnings into optimizing digital marketing campaigns.
• Develop standards, best practices and workflows for creation, management, maintenance, and governance of digital properties, including website management, content creation, design and integration.

Execute the distribution of content on various channels – including creating new content and repurposing already existing content while maintaining brand and style standards.

• Regularly track users’ experiences and journeys, measuring and analyzing effectiveness of content and making appropriate recommendations and creating s for various stakeholders on performance of content.
• Drive optimized page elements across properties (e.g. page title, meta description, headers, etc.) to engage consumers and optimize for search engines.

Define, document, and maintain best practices.

Onboard and recruit units into Adobe Experience Manager, helping guide teams through content mapping, creation, and distribution.

Create training materials and workshops.

• Provide the optimal user experience to target markets on UD’s website and social media channels working in both the University’s content management system (Adobe Experience Manager) and social media management system (Hootsuite).
• Execute emergency and news alerts and communications through website and other channels while working with other identified crisis management team members.
• Perform other job-related duties as assigned.

QUALIFICATIONS :

• Bachelor’s degree in English, journalism, communications, marketing, or related field with five years of digital marketing related experience, or equivalent combination of education and experience.
• Experience leading, managing, and / or advising and influencing team members on best practices, workflows, and other duties.
• Writing and editing experience as well as effective web authoring skills and familiarity with a wide range of web applications.
• Well-versed in utilizing content management systems (preferably Adobe Experience Manager and WordPress) and social media management tools (preferably Hootsuite Enterprise).
• Google Analytics experience with a background in creating s showing web analytics and site evaluations.
• Familiarity working with a variety of digital marketing and communications vehicles, including e-mail, web communications, social media, etc.
• Experience developing and executing digital content and marketing strategies to align with audience behaviors, organizational goals, and key stakeholder messages to drive engagement.
• SEO knowledge and optimization.
• Experience with analyzing content data, personal information, and content journey maps to determine what content to create or update and recommend strategies to make content more effective.
• Ability to evaluate and edit the content, structure and format of a range of written and visual materials.
• Ability to handle multiple projects simultaneously.
• Possess a strong attention to detail and the ability to work well under tight deadlines and as a member of a crisis response team.
• Knowledge of University policies and procedures and faculty resources preferred.
• Skill in the use of personal computers and related software applications (Microsoft Office Suite, Adobe Creative Cloud, etc.).
• Ability to work effectively, manage client expectations and interact with a wide range of constituencies with varying degrees of technical knowledge and digital marketing experience.
• Demonstrates an understanding and consideration of the differing needs and concerns of individuals with varying identities, cultures, and backgrounds.
• Committed to fostering a workplace culture of belonging, where diversity is celebrated, and equity is a core value.

Notice of Non-Discrimination, Equal Opportunity and Affirmative Action

The University of Delaware does not discriminate against any person on the basis of race, color, national origin, sex, gender identity or expression, sexual orientation, genetic information, marital status, disability, religion, age, veteran status or any other characteristic protected by applicable law in its employment, educational programs and activities, admissions policies, and scholarship and loan programs as required by Title IX of the Educational Amendments of 1972, the Americans with Disabilities Act of 1990, Section 504 of the Rehabilitation Act of 1973, Title VII of the Civil Rights Act of 1964, and other applicable statutes and University policies.

The University of Delaware also prohibits unlawful harassment including sexual harassment and sexual violence.