University of Colorado Hiring for Digital Marketing Specialist at Aurora, CO Full Time

Job Summary:

This position works strategically and collaboratively to advance the success of the eComm program at the Office of Advancement at CU Anschutz by serving and collaborating with a growing campus user base of email marketers and event managers. The individual in this position will become skilled technically on Salesforce, Marketing Cloud, and Cvent applications and will provide counsel and expertise to stakeholders within the Office of Advancement and across campus. This individual will also be a valued thought partner to many teams and will work with different colleagues to develop innovative, data-driven solutions to fundraising challenges, and engagement and outreach opportunities.

Due to our continued growth and increased collaboration across campus communications, we are recruiting for a Digital Marketing Specialist for the Office of Advancement at the University of Colorado Anschutz Medical Campus. ing to the Director of Communications, Design, and Strategic Initiatives, the Digital Marketing Specialist will develop, build and send electronic communications on behalf of the Office of Advancement, including materials authored by other campus leaders including the Chancellor and many Deans. This role will support existing mass and personalized communications, totaling up to 100 – 300 projects per calendar year, in addition to growing efforts in patient engagement, events, alumni and stewardship. Additionally, they will be responsible for tracking e-communications outcomes in order to inform and develop future best practices in e-communications. They will also be responsible for website updates and general maintenance of the alumni web page.

Examples of Work Performed

• Serves as the CU Anschutz technical builder for Salesforce, Marketing Cloud, and Cvent applications in the CU eComm program. Executes on a wide array of communications within these platforms as the single license holder, and provides tactical and operational expertise to program users and campus stakeholders.
  • Works with internal stakeholders to build Salesforce campaigns/s, create and send Marketing Cloud emails, and design and manage Cvent websites and forms as determined.
  • Evaluate digital campaigns and general communications to understand best practices.
  • Create videos and graphics for email campaigns.
  • Creates audience s and/or campaigns for Marketing Cloud emails sends, which may involve processing and investigating data contained in non-source system lists.
  • Coaches users on email marketing best practices, such as email design and layouts, information hierarchy, and data-driven content.
  • Reviews and approves events in Cvent to ensure correct integration settings, campus brand standards, and financial configurations.
• Develops understanding of all aspects of the eComm program, including applications, users, business requirements, programmatic goals and objectives, and the role that eComm plays in the broader CU CRM enterprise strategy.
• Collaborates with University Communications, the CU System Office and other CU eComm campus specialists to facilitate program success, including attendance and participation in regularly scheduled meetings and groups, sharing of best practices, creation of pilot programs, etc.
• Manage event registration platform, creating event landing pages and registration forms for development and alumni events.
• Prepares routine and non-routine correspondence, including but not limited to mass email messaging, newsletters, event invitations and follow-up and the Advancement website.
• Responsible for streamlining edits from multiple stakeholders, copyediting and consolidating drafts, and serving as the final reviewer on pieces before they are mailed.
• Project manage components of digital communications to ensure workflow stays on track while exercising flexibility to accommodate shifting timelines.
• Maintain website:
  • Manage website content, look, and functionality.
  • Update existing content and generate new content.
  • Perform search engine optimization to help with website ranking.
  • Ensure web content meets standards for accuracy, usability, and best practices.

Why Join Us:

The University of Colorado offers a comprehensive benefits package that includes health insurance, life insurance, retirement plans, tuition benefits, ECO pass, paid time off – vacation, sick, and holidays and more. To see what benefits are available, please visit:

Diversity and Equity:

The University of Colorado Anschutz Medical Campus is committed to recruiting and supporting a diverse student body, faculty, and administrative staff. The university strives to promote a culture of inclusiveness, respect, communication and understanding. We encourage applications from women, ethnic minorities, persons with disabilities, persons within the LGBTQ+ community and all veterans. The University of Colorado is committed to diversity and equality in education and employment.

Qualifications:

Minimum Requirements

• Bachelor’s degree from an accredited college or university in business, marketing, communications, public or media relations, journalism or other related fields.
  • A combination of education and related technical/paraprofessional experience may be substituted for the bachelor’s degree on a year for year basis.
• At least two (2) years of experience working in email strategy campaigns, communications, fundraising or marketing field(s), with preference given to healthcare or higher education.
• Those selected for interviews will be asked to provide work samples of the following:
  • 3-5 marketing emails and strategy plans, which may include a mix of emails, website posts, and two strategy plans.

Applicants must meet minimum qualifications at the time of hire.

Preferred Qualifications

• Between three (3) and five (5) years of experience working in strategic communications, email marketing or media campaigns.
• Professional experience tracking data and producing data s.
• Additional training/professional development in the following areas: email marketing strategy and implementation, writing for the web, search engine optimization, content management systems, HTML and video editing.
• Communications experience in a university, academic medical center and/or large hospital system environment.
• Experience with graphic design and video editing.
• Professional experience working in non-profit, events, or customer service.
• Experience using client management software, such as Advance, or a similar software.

Knowledge, Skills, and Abilities

• Ability to learn and apply new technologies, especially in an organizational setting. Ability to troubleshoot issues within applications.
• Knowledge of digital and email marketing best practices.
• Knowledge of data and database support.
• Knowledge of event website and registration best practices.
• Ability to build and send marketing emails and develop email marketing campaigns and strategies.
• Demonstrated knowledge, use and proficiency with Microsoft Office, Marketing Cloud and CVENT.
• Project management skills including organization, attention to detail, conflict resolution, and a team-player mentality.
• Research skills, including the ability to utilize a variety of tools to ask questions, gather information, and review, analyze, and interpret data.
• Analytical and problem-solving skills, including the ability to examine and summarize data and trends in order to resolve issues and produce results.
• Creative skills, including the ability to ask questions, generate new ideas, experiment, make observations, and develop connections between disparate concepts.
• Evaluative skills, including the ability to assess information for reliability, validity, and relevance.
• Critical thinking skills, including the ability to identify problems, questions, and assumptions; establish significance; and understand logical connections between ideas.
• Excellent communication and interpersonal skills.
• Ability to translate and explain technical concepts and vocabulary in common terms to non-technical audiences.
• Ability to work with confidential data and handle sensitive projects with discretion.
• A positive attitude, collaborative spirit, growth mind-set, dedication to customer service, and sense of humor are a must.
• Demonstrated commitment and ability to advance diversity and inclusion.
• Ability to communicate effectively, both in writing and orally.
• Ability to assist users with varying skillsets in developing email and event marketing plans, strategies and tactics.
• Demonstrated commitment to staying up to date on latest e-communications/email marketing trends and able to educate others within the university on how to utilize new techniques.

How to Apply:

For full consideration, please submit the following document(s):

Questions should be directed to: Shannon Palombi, [email protected]

Screening of Applications Begins:

Applications will be accepted until finalists are identified, but preference will be given to complete applications received by 2 weeks from posting date. Those who do not apply by this date may or may not be considered.

Anticipated Pay Range:

The starting salary range (or hiring range) for this position has been established as $52,211 – $66,413.

The above hiring range represents the University’s good faith and reasonable estimate of the range of possible compensation at the time of posting. This position may be eligible for overtime compensation depending on the level.

Your total compensation goes beyond the number on your paycheck. The University of Colorado provides generous leave, health plans and retirement contributions that add to your bottom line.

Total Compensation Calculator:

ADA Statement:

The University will provide reasonable accommodations to applicants with disabilities throughout the employment application process. To request an accommodation pursuant to the Americans with Disabilities Act, please contact the Human Resources ADA Coordinator at [email protected].

Background Check Statement:

The University of Colorado Anschutz Medical Campus is dedicated to ensuring a safe and secure environment for our faculty, staff, students, and visitors. To assist in achieving that goal, we conduct background investigations for all prospective employees.

Vaccination Statement:

The University of Colorado has a requirement for COVID-19 vaccinations and full completion thereof by 9/1/21 or upon start date. Information regarding this requirement, and exemptions can be found at:

Unit-Specific Exemptions:

• Anschutz Campus – Accommodations may be granted for medical or religious reasons.

The University of Colorado seeks individuals with demonstrated commitment to creating an inclusive learning and working environment. We value the ability to engage effectively with students, faculty, and staff of diverse backgrounds.