Digital Marketing Specialist
Location: Salisbury, Maryland (on-site)
We are searching for an experienced and self-driven individual to join our Marketing team! As a Digital Marketing Specialist, you will be responsible for developing and implementing new marketing strategies.
Job Description
· Set Marketing Goals and Objectives
· Plan, implement and manage marketing strategy
· Contribute to overall growth of the company
· Create visual text and imagery concepts by hand or with the help of computer software
· Communicate ideas that inspire and captivate consumers
· Develop the production design and overall layout for advertisements, magazines, banners, products, brochures, and more
· Design graphics to meet specific promotional and commercial needs like logos, packaging, displays, or imagery for digital and printable products
· Create infographics that make complex ideas more accessible
· Amend designs based on stakeholder and client feedback
· Scan final graphic designs for typos and errors before publishing
· Website and software application designing, building, or maintaining.
· Using scripting or authoring languages, management tools, content creation tools, applications, and digital media.
· Test graphics across various media
· Decide how images and text work to fit a specific layout and size.
· Responsible for Copywriting function for marketing content
· Responsible to develop and launch Website Development and Maintenance
· Responsible for ensuring ROI in social media strategies
· Review and manage content marketing strategy
· Design, plan and execute effective marketing campaigns
· Participate in annual budgeting exercise
· Determine KPIs for the marketing department
· Track KPIs on a regular basis and present s
· Work with Sales and Development and Customer Success Teams
· Create and present the annual marketing plan and strategy
· Leverage data and s to make evidence-based decisions
· Analyze company’s marketing strategy and suggest improvements
· Stay up-to-date with the latest technology
· Stay up-to-date with the latest best practices
· Attend marketing conferences and educational programs
Requirements
· 5-10 years in Marketing
· Customer-centric
· Hands-on expertise with CRM and SEO tools (i.e., Google Analytics, Google AdWords)
· Expertise in Social Media Management and Optimization
· Expertise in Website Development and Maintenance
· In-depth knowledge of Big Data Analysis
· Strong analytical skills and data-driven thinking
· Ability to product and present s
· Ability to manage Marketing Department
· Excellent organizational and time management skills
· Communication and interpersonal skills
· Excellent presentation skills
Qualifications
· Bachelors in Marketing, Management or similar relevant field
· Additional Marketing certifications are a plus
· Proficient in SQL
· Working knowledge of HTML, CSS, and JavaScript development and constraints
· Expertise in Oracle SuiteCommerce
· Experience in building eCommerce and promoting company products through platform
· Self-motivated, determined and committed
· Highly creative with experience in identifying target audiences and creating innovative digital campaigns that engage, inform and motivate
· Healthcare Industry is a plus
Benefits
· 401(k)
· 401(k) matching
· Dental Insurance
· Health Insurance
· Health Savings Account
· Life Insurance
· Paid Time Off (PTO)
· Vision Insurance
Benefit Conditions
· Waiting period may apply
Schedule
· Monday to Friday (8AM – 5PM)
Education
· Bachelor’s (Required)
· Master’s (Preferred)
Experience
· 5-10 years (Required)
Work Location
· Candidate may choose to work at either Salisbury, Maryland, USA or West Chester, Pennsylvania, USA
· On-Site (required)
Relocation Assistance
· No
Job Type: Full-time
Pay: From $35,000.00 per year
Benefits:
Schedule:
Ability to commute/relocate:
Experience:
Work Location: One location
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