Trickey Jennus, Inc Hiring for Digital Marketing/PPC Strategist Full Time

We are a growing advertising agency in Tampa Bay with a hybrid remote/office work structure, looking for an experienced Digital Marketing/PPC Strategist to join our team.

The Digital Marketing/PPC Strategist is responsible for the successful management of digital strategies for client brands. The role requires an analytical thinker who can connect digital to all other aspects of client business and drive growth opportunities. The DM/PPC Strategist answers key questions such as how brands are communicated and experienced through digital interactions, and how digital interactions fit into broader customer experiences.

The Digital Marketing/PPC Strategist is responsible for achieving the client’s strategic brand and business objectives by working with the account team and clients to provide them with guidance and working with the agency staff to execute strategies. This individual requires rich background in paid digital marketing, including Google, Bing, Facebook, YouTube, LinkedIn and Twitter, to deliver effective digital marketing recommendations to clients. This position is client facing. Must have excellent oral, written, communication, and presentation skills.

Desired Skills and Experience (Experience: 7+ years)

Candidates MUST have the following skills, including but not limited to:

• A Bachelor’s degree in related field, preferably Marketing or Advertising
• Hands-on experience implementing and managing paid search and display campaigns
• Google Tag Manager experience (setup and implementation)
• Technical experience troubleshooting conversion tracking (pixels/tags)
• Call Tracking experience (within Google Ads & with call tracking platforms outside of Google)
• Intermediate to advanced use of Google Analytics
• Ability to work under tight deadlines and multi-task on several projects at once
• Detail-oriented; strong ability to work independently; initiative-taking; problem-solver

Responsibilities:

• Recommends digital media channels based on client objectives; including but not limited to paid search, display, social, and video to achieve client objectives
• Performs research, defines target audiences, and develops digital marketing strategies
• Optimizes and manages digital marketing campaigns for clients with paid search, display, social and video promotions
• Conducts keyword research, trend analysis, quality score management, competitive metrics tracking, ad copy creation, bidding, and content optimization
• Implements tracking for remarketing, conversions, and call tracking
• Manages cost-per-click, cost-per-impression, cost-per-engagement, and cost-per-view auction bidding
• Provides campaign performance ing and analysis to clients including, generating call s, calculating, and measuring Key Performance Indicators and providing actionable performance insights
• Tracks and projects internet trends, competitive analysis, and identifies opportunities
• Develops strong, trusting relationships between clients and agency partners
• Mentors digital support staff in advanced optimization techniques and campaign analysis
• Provides data forecasting, budget projection, allocation and attribution and billing invoice reconciliation against media plans

Job Type: Full-time

Pay: $75,000.00 – $80,000.00 per year

Benefits:

• Life insurance
• Paid time off
• Parental leave
• Retirement plan

Schedule:

• 8 hour shift

Experience:

• Digital Marketing: 7 years (Preferred)
• PPC Campaign Management: 7 years (Preferred)

Work Location: One location