Towne Auto Group Hiring for Social Media Coordinator at Miramichi, NB Full Time

We are looking for a high energy marketing professional to serve as a key liaison to link our dealer partners, community, and customers. This exciting position will advise each department Manager with developing and implementing marketing, advertising, and promotional activities; they’ll strive to be on the cutting edge of digital media, and consumer communications; consult with dealers to provide excellent sales experiences for our consumers and manage all media. In our changing industry, customer enthusiasm, consistency, and loyalty are keys to our success.

Essential Duties

• Assists with plans and oversees each dealership’s advertising and promotional activities including print, internal and external events, electronic and direct mail media.

• Develops and executes marketing plans and programs, both short and long-range, to ensure the profit growth and expansion of dealership products and/or services.

• Communicates with outside advertising agencies regarding ongoing campaigns.

• Oversees and develops copy-writing, design, layout, and production of promotional materials.

• Creates and prepares all print advertising, digital, radio and TV commercials, billboards, direct mail pieces, in-store point-of-purchase merchandising aids, videos, interior and exterior signs, off-site displays, news releases and stories.

• Communicates marketing efforts to all dealership employees.

• Acts as liaison with the media.

• Attends pertinent marketing/sales promotion meetings conducted by the manufacturer and dealer associations.

• Researches, analyzes and monitors the market to capitalize on opportunities and to minimize the effects of competitive activity.

• Communicates with dealership management teams to keep abreast of customer attitudes, demographics, buying habits etc.

• Communicates with customers and management teams to determine their needs and interests.

• Evaluates market reactions to advertising programs, media placement, and merchandising policy.

• Seeks out and uses industry sources and consumer information.

• Prepares marketing and other reports and presents them to dealership management.

• Keeps our 3 online stores inventory up to date.

• Tracks marketing results to be certain that marketing objectives are achieved within designated budgets. Takes corrective action when necessary.

• Maintains professional appearance.

• Other tasks as assigned.

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Communication and Marketing Manager – Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Communication and Marketing Manager – Education and/or Experience

• College or university; or one to two years related experience and/or training; or equivalent combination of education and experience.

• Two to four years related experience and/or training; or equivalent combination of education and experience.

• Ability to continually learn new promotional and technical software in an ever changing industry.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Required Qualifications:

• A passion for and an aptitude for creative content and marketing.

• Unrestricted mobility and ability to perform duties in all weather conditions.

• Excellent communication and interpersonal skills.

• Ability to work independently and in cross functional team environments

• Valid Driver’s License

• Fluent in English (written and spoken), French is not required, but would be an asset.

Preferred Qualifications

• Communication and marketing experience

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Application Deadline: 2021-09-06

Expected Start Date: 2021-09-06

Job Type: Full-time

Salary: From $35,000.00 per year

Benefits:

• Casual dress
• Company events
• Dental care
• Extended health care
• On-site parking
• Paid time off
• RRSP match
• Store discount
• Vision care

Schedule:

• Monday to Friday

Experience:

• Social Media Marketing: 1 year (preferred)

Work remotely:

• No