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Social Media & Digital Marketing / Social Media & Digital Marketing
Thermo Fisher Scientific Hiring for Digital Marketing Specialist at Portage, MI Full Time
Full Job Description
At Thermo Fisher Scientific, our people share a common set of values – Integrity, Intensity, Innovation, and Involvement. We work together to accelerate research, solve complex analytical challenges, improve patient diagnostics, drive innovation, and increase laboratory productivity. Each one of us contributes to our mission every day – to enable our customers to make the world healthier, cleaner, and safer.
Location/Division Specific Information
The Immunodiagnostics Division (IDD) of Thermo Fisher Scientific aims to dramatically improve the management of allergy, asthma, and autoimmune diseases by providing healthcare professionals with advanced diagnostics technologies and clinical expertise. Our key businesses: allergy, autoimmunity, and systems. This role will be part of the U.S. Digital Marketing Team.
How will you make an impact?
As our Digital Marketing Specialist, this role will support the U.S. digital marketing strategy inclusive of our owned, earned and paid digital channels across all target audiences. We’re seeking a candidate that is a jack-of-all digital trades, always starting curious and excited to learn new digital tools & platforms to help drive our marketing activations forward. Whether that’s being proficient in social media account management, email marketing and / or analytics dashboards, a candidate is excited to learn and take initiative to become a subject matter expert in any marketing opportunity directed their way. This role will raise product awareness across our allergy and autoimmune diagnostic portfolios.
A candidate should have an understanding of digital advertising strategies and is excited to bring new ideas to the table to drive digital growth while keeping costs within budget. Specific platforms that this individual should be proficient in and / or are excited to become a subject matter expert include: Meta Business Manager, Eloqua, LinkedIn Advertising and Adobe Analytics
This role will into the Manager of Digital & Strategic Markets, but will have day-to-day guidance and projects assigned by our Digital Marketing Manager.
You’re an ideal candidate if:
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You’re comfortable with being a marketing generalist that is open to taking on any challenge presented – whether that’s learning a new platform or coaching others – you play for the team.
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You are a data-driven thinker and marketer. You analyze the performance of marketing activations to improve future tactics. You run experiments and test new ideas. You don’t analyze success based on instinct – you have the metrics to prove it.
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You are comfortable working cross-functionally with other team leads to gain the knowledge needed to inform your strategies.
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You can shift your creative tone and voice to resonate with different audiences.
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You can handle many priorities moving at once from individual team goals to external requests.
What will you do?
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Monitor social media pages and address queries. Join social media groups and professional platforms to stay in-the-know on industry-related topics.
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Contribute to the goal setting and ongoing measurement / analytics of all digital marketing tactics we leverage.
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Work alongside both the U.S. and Global Digital team members (specifically site manager and content and experiences manager) to deliver an extraordinary digital user experience across multiple personas and buyer types.
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Collaborate with Digital Marketing Manager to identify the best digital channels to use for target audiences.
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Develop a deep understanding of our go-to-market strategy, and allergy/autoimmune market position.
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Deliver an in-depth ing analysis to customers across multiple different campaigns at once.
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Social media account management and brand building using targeted approaches.
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Email marketing process, distribution and critical metric tracking.
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Evaluating, optimizing, and ing on digital marketing tactics demonstrated.
How will you get here?
Education
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Bachelor’s Degree Required, preferably in Marketing or Communications.
Experience
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Digital marketing experience and marketing communications overall.
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Demonstrated success working on multidisciplinary teams.
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Experience creating impactful omni-channel marketing campaigns for both B2B and B2C audiences preferred.
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Healthcare experience preferred.
Knowledge, Skills, Abilities
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Self-motivated, detail-oriented, results-driven personality.
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Project management, creative design and marketing skills, with an understanding of the entire digital ecosystem and how social media fits in.
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Robust understanding of the quickly-evolving paid and organic social media environments and consistent record of managing a well-established social media presence.
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Excellent verbal and written communication skills as well as organizational abilities to prioritize multiple tasks at once and problem-solving as challenges arise.
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Experience with Adobe Analytics, social media management tools, email marketing tools, etc.
We offer competitive salary, an annual incentive bonus plan, and a range of other employee benefits!
Physical Requirements / Work Environment
Our Mission is to enable our customers to make the world healthier, cleaner and safer. Watch as our colleagues explain 5 reasons to work with us. As one team of 100,000+ colleagues, we share a common set of values – Integrity, Intensity, Innovation and Involvement – working together to accelerate research, solve complex scientific challenges, drive technological innovation and support patients in need. #StartYourStory at Thermo Fisher Scientific, where diverse experiences, backgrounds and perspectives are valued.
Apply today!
Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.
Accessibility/Disability Access
Job Seekers with a Disability: Thermo Fisher Scientific offers accessibility service for job seekers requiring accommodations in the job application process. For example, this may include individuals requiring assistance because of hearing, vision, mobility, or cognitive impairments. If you are a job seeker with a disability, or assisting a person with a disability, and require accessibility assistance or an accommodation to apply for one of our jobs, please submit a request by telephone at 1-855-471-2255*. Please include your contact information and specific details about your required accommodation to support you during the job application process.
- This telephone line is reserved solely for job seekers with disabilities requiring accessibility assistance or an accommodation in the job application process. Messages left for other purposes, such as not being able to get into the career website, following up on an application, or other non-disability related technical issues will not receive a response.
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