TheHRsoft Hiring for Digital Marketing Manager at Remote Full Time

The role will include setting priorities for the categories’ digital marketing channels, executing digital engagement tactics across key digital channels both owned and paid, Digital channels include social media, brand websites, email, mobile, apps, SEM, programmatic and promotions, targeting both consumers and healthcare professionals. The position will collaborate with the wider Danone IS/IT organization and ecommerce role. This role is for responsible for driving sustainable business growth across both categories with a focus on digital engagement tactics.

Business and Strategic Planning

• Assume co-accountability for topline delivery of tube feeding category and driving sustainable business growth across both categories
• Play key role in driving RFB initiations via DTC strategy, including ecommerce approach
• Collaboratively set and develop digital engagement strategy across key brand audiences (consumers, consisting of caregivers and patients, as well as healthcare professionals) and key digital channels, both owned and paid, that align with larger business ambition for the TFF categories

Execution of strategy to deliver high growth

• Work closely with brand managers to develop, execute and measure impact of key digital campaigns, establishing and tracking digital KPIs across the TFF categories
• Work across a range of social platforms including Twitter, Instagram, Facebook, LinkedIn, YouTube, and Pinterest
• Lead the digital component of key multi-channel engagement campaigns to ensure consistent brand messaging and execution through all platforms
• Work as part of team to plan and execute comprehensive email marketing strategies in support of business goals and objectives
• Optimize search strategy and SEO initiatives
• Recommend new and better ways to use data (web traffic, financial, customer-centric, and campaign-centric) to improve impact of marketing campaigns
• Utilize strong analytical ability to pull and evaluate end-to-end customer experience across multiple channels and customer touch points
• Brainstorm new and creative strategies focused on driving deeper customer engagement and product affinity/use

Job Type: Full-time

Salary: $125,000.00 – $150,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Flexible schedule
• Health insurance
• Vision insurance

Schedule:

• Day shift

Experience:

• Marketing: 1 year (Preferred)

Work Location: Remote