The Ridgefield Playhouse Hiring for Director of Marketing Full Time

First and foremost, the Marketing Director should be a seasoned professional capable of leading a team of four (two marketing managers, a communications coordinator, and a graphic designer). It is critical that you possess excellent leadership qualities and excel at delegating, communicating, prioritizing, and working in a fast-paced environment. You should have an excellent knowledge of digital marketing across all relevant platforms, as well as print, radio, and more. High quality writing skills, attention to detail and organization skills are a must. The Ridgefield Playhouse hosts approximately 200 events annually so it is essential that you love what you do! Music business and/or entertainment business experience is highly desired.

• Create and Implement Sophisticated Marketing Plans & Budgets
• · Create marketing plans for every event and/or oversee creation of marketing plans by marketing managers within budget
• · Develop radio campaigns, establish media sponsorship, create print assets for local distribution, create sophisticated digital marketing plans
• · submit plans to artist manager for approval
• · Maintain, revise, and employ all tasks within each plan
• · Track all spending monthly
• Digital Marketing
• Plan and execute all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns
• Designs, builds, and maintain our social media presence across all platforms
• Measures and performance of all digital marketing campaigns and assesses against goals (ROI and KPIs)
• Identify trends and insights and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies through digital marketing
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Identify critical conversion points and drop off points and optimizes user funnels
• Collaborate with agencies and other constituents
• Evaluate emerging technologies
• Provide thought leadership and perspective for adoption where appropriate
• Oversee weekly, monthly, and ad-hoc print advertising
• · Schedule ad creation with graphic designer
• · Edit ad copy
• · Ensure timely delivery of artwork
• Maintain Website
• · Consistently update Ridgefield Playhouse website
• · Create images and copy for shows as confirmed
• · Facilitate show announcements / on-sales
• · Update copy and images as needed
• · Ensure proper visibility of underwriters and sponsors, per agreements
• · Work closely with webmaster to update information and images on website
• Distribute Press Releases
• Liaise with communications coordinator to maintain weekly and monthly distribution of Press Releases
• Track Analytics
• using QR codes on print assets, track click throughs
• assess performance of digital ads, make adjustments where necessary
• track e-blast responses (opens / click throughs) and adjust accordingly
• use analytics to inform future spending

Job Type: Full-time

Pay: $83,730.49 – $97,226.49 per year

Benefits:

• Employee discount
• Health insurance
• Paid time off

Schedule:

• 8 hour shift

Supplemental pay types:

• Bonus pay

Ability to commute/relocate:

• Ridgefield, CT 06877: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Marketing: 10 years (Required)

Work Location: One location