The Ohio State University Hiring for Lead Strategist, Digital Marketing at Columbus, OH Full Time

Responsible for creating and implementing Fisher’s data-driven digital strategy, informed by analytics, that cultivates an engaged digital community. Identifies the digital needs of various stakeholders and creates the ideal, personalized digital experience for various audiences. Serves also as a digital content strategist and participates on the college’s Editorial team as a content marketing thought partner. Analyzes web email, and social content performance and provides s and recommendations to the Marketing and Communications team to further cultivate an omnichannel strategy. Supervises support staff (e.g. provides developmental opportunities, coaches staff to foster development, evaluates performance, approves section staffing levels, etc.).

Manages and oversees the fisher.osu.edu website via the Drupal Content Management System, using SEO strategies, accessibility requirements and web best practices to inform updates to pages and multimedia content, creating new page layouts, sections, templates, and micro-sites as needed, and supporting CMS users across units and departments in a distributed authorship environment to create a consistent and optimized brand experience. Identifies and prioritizes strategic improvements and innovations to the college’s website in regular collaboration with college partners and leads web marketing projects, partnering with IT development team to successfully implement website enhancements, including leading the creation of wireframes and design for sprints of work.

Serves as a point person to the university’s Office of Marketing and Communications for all website governance and compliance needs. Forecasts new digital trends to explore. Directs the work of Fisher’s Social Media Specialist, creating an optimized and engaging brand experience across the college’s digital channels.

The target hiring range for this job profile is $85,000 – $114,000. The actual salary paid to an individual will vary based on multiple factors, including but not limit to, education, years of experience, internal equity, etc.

Regular 40 First Shift