The LaFayette Hotel Hiring for Director of Sales and Marketing Full Time

The LaFayette Hotel will be a new kind of Hotel in San Diego, located in North Park a neighborhood that has strong local idiosyncratic characteristics, the LaFayette has been a landmark in the neighborhood for the past 70 years, and we are currently investing $30 million into a re-birth that can juxtapose its history with modern-day San Diego, years in the making…We want to challenge preconceived notions in our industry and push the needle in our city, not only in terms of hotels but in the ways that culture can intersect with hospitality.

We are currently looking to round out our leadership crew and looking for a Director of Sales and Marketing.

We want people willing to learn and willing to teach us. Our work is personal, and life is too short to work with people you don’t like or respect. The right person is a multidisciplinary thinker and optimist with some back-end operational sophistication to help us keep the numbers upright. We’re excited for the potential and opportunity to make something new together………

JOB OVERVIEW:

The Director of Sales & Marketing is primarily responsible for leading & driving top line revenue strategy for group, volume transient & catering. The individual is additionally responsible for staying ahead of market trends, market share movement and ongoing competitive hotel analysis. The Director of Sales & Marketing is also responsible for developing and implementing a marketing communications plan designed to achieve the desired positioning for the hotel, as well as managing the sales and marketing budget that supports revenue attainment.

RESPONSIBILITIES/DUTIES:

• Develop, implement, and monitor The LaFayette’s Sales and Marketing plan.
• Direct sales, catering, marketing, and revenue optimization efforts for the hotel.
• Projects a positive image of the hotel and ownership in the market and engages in community building within the North Park and San Diego communities.
• Develop a sales pipeline for key market segments as identified in the Sales and Marketing Plan.
• Assist in developing, implementing, monitoring, and controlling the hotel’s annual sales and marketing budget .
• Develops and implements a marketing communications plan designed to achieve the desired positioning of the hotel and drive direct bookings
• Continually review digital presence to maintain relevant content and consistent brand identity across all platforms including social channels, meta search platforms and the hotel website.
• Prepare and review revenue forecasts on a monthly basis in collaboration with the property General Manager .
• Collects and analyzes marketing data to determine hotel’s position within the marketplace and takes responsibility for developing and implementing offerings and promotions and sourcing partnerships aligned with CH standards and guidelines.
• Maintains timely and effective communication with all hotel departments.
• Performs all other related duties/projects/s as assigned.

QUALIFICATIONS:

• Bachelor’s degree preferred in Hospitality, Business, Marketing, or other related field
• Experience as a sales leader, with prior hotel sales experience.
• Experience in an Independent or ‘Lifestyle’ hotel is preferred
• Experience working collaboratively with revenue management.
• Well rounded knowledge of all market segments and channel sources, as well as ability to develop a strategic plan for each.
• Understanding of digital marketing and the ability to review strategy and performance.
• Excellent communication and presentation skills.
• Ability to direct, lead, train, motivate & drive a direct sales team
• Must be able to multitask and prioritize departmental functions to meet deadlines

CH Projects is approaching its 15th anniversary in San Diego, and while we’ve grown, the things we truly care about have remained the same. We strive to create dynamic spaces that connect people to our city and each other. We’re fortunate to work with people we admire and respect and build spaces that we want to spend time in out of our love for our city and its citizens primarily guided by intuition and what feels right.

Job Type: Full-time

Pay: $90,000.00 – $115,000.00 per year

Benefits:

• Employee discount
• Health insurance
• Paid time off
• Vision insurance

Ability to commute/relocate:

• San Diego, CA 92104: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Hotel Sales: 3 years (Preferred)

Work Location: One location