The Entourage Hiring for Digital Marketing Specialist at Sydney, New South Wales, Australia Full Time

We’re The Entourage, Australia’s leading business coaching and training provider for 6, 7 and 8-figure business owners and the country’s most-recognised brand when it comes to paving the path forward for high-growth entrepreneurs. Our mission is to empower entrepreneurs by giving them everything they need to build great businesses and live meaningful lives.

It’s no small task. That’s why we’re looking for a dynamic, passionate and driven Digital Marketing Specialist to come on board. Are you up for it?

As The Entourage’s Digital Marketing Specialist, you’ll join a rapidly growing team tasked with lead generation and first order marketing revenue generation for the business across a range of channels.

ing into and supported by the Director of Marketing, the Digital Marketing Specialist will own the development and execution of our paid advertising strategy which is the core lead generator for the business.

The perfect role for someone who is hands on and an eye for detail and data, the Digital Marketing Specialist will be an integral part of The Entourage’s Marketing Team, and work alongside a team of digital marketers, content producers, and other social media specialists to translate our initiatives into actionable digital marketing plans across our core and emerging channels.

Key Areas Of Responsibility

• Lead and revenue generation: you will be a vital cog in the paid lead and revenue generation machine, and develop an ongoing plan to weaponise our paid channels to continue driving high quality and high volume leads, and generate first-order marketing revenue. Your focus will be on driving ROI from our digital channels.
• A strong focus on audience builds and budget management, you will be required to manage multiple campaigns at a time and drive business outcomes.
• Bridge the gap between organic and paid social media: you’ll work closely with our Social Media team to align our organic social activity with paid to ensure optimal performance between the worlds of content, community and advertising.
• ing and analytics: regularly back on the performance of the activity that you’re directly responsible for driving, opportunities to further optimise our Marketing materials, ROI from your channels and the ultimate results of your efforts.
• SEO Content Creation and Optimisation: You will be pivotal in creating search engine optimised blog posts to elevate our website’s ranking, leveraging AI tools for enhanced efficiency and quality.

Who We’re Looking For

• 2+ years working in a digital marketing role focused on paid advertising
• A passion for and proven track record of driving high ROI/ROAS across digital channels & campaigns
• Working knowledge of building inspiring and impactful paid advertising strategies and campaigns across multiple channels
• A data-driven decision-maker – you can confidently translate insights, data and performance indicators into best next steps for all digital marketing channels
• Someone who is also not afraid to get their hands dirty and work in deep partnership with a wider marketing team
• Someone with strong stakeholder management skills who will be able to not only manage upwards and work closely with our Head of Brand and Director of Marketing
• Solid knowledge of Google Analytics, SEMRush and paid advertising channels including Google Adwords, Meta, TikTok, LinkedIn & more
• Someone with a passion for advancement, there are big things on the horizon at The Entourage which this role will play a huge part in