The Cavco Family of Companies Hiring for Sr Social Media Manager at Plano, TX, United States Full Time

Job purpose

The Sr. Social Media Manager lives and breathes social media. You follow current trends and naturally translate them into channel-appropriate content consistent with brand voice.

You’re obsessed with engagement and love creating posts that resonate and drive action within the community. On any given day, you could be scripting and editing videos, reviewing analytics, answering customer questions, or dialing in next month’s calendar.

This role will focus on and execute high-level social media strategy and governance across key markets in North America. You will work closely with senior leaders of the corporate Marketing team and retail / manufacturing partners to develop a social media engagement strategy for B2B and B2C audiences and key segments.

Starting as an individual contributor and building a team of content creators, regional leads and agency contacts, the crucial responsibilities of this role will be building and growing the social media strategy with the goals of creating community, generating high quality leads and identifying opportunities within the competitive landscape to position Cavco Homes (and its family of brands) as a leader in manufactured housing.

This role requires someone willing to get hands-on with the work, embrace brand tone and stay ahead of trends.

Essential duties and responsibilities

Leadership & Innovation

• Build social media team, create and execute strategy, engagement and analytics infrastructure, and usage guidelines based on best-in-class tactics and solutions
• Ensure ongoing research and monitoring to ensure continuous improvement and optimization of our social media strategies, messaging and execution
• Advocate for new ideas and pilot new thinking and tactics for key markets through proven thought leadership and expertise
• Manage the continual development of the social media editorial calendar, ensuring campaigns and content are delivered on time

Strategy & Execution

• Prioritize KPIs that drive impact for the business and ensure content is reaching defined audiences
• Collaborate with digital marketing and sales leaders on multi-touch attribution journeys for B2B and B2C lead generation
• Partner with key internal and external stakeholders at all levels of the organization to set strategies and maximize content opportunities
• Work closely with legal and compliance, as well as other internal stakeholders, to ensure accuracy and mitigate risk with all content and procedures

Research, Analytics & ing

• Develop analytics to monitor and on channel performance, trends and insights
• Analyze data and share relevant s within the communications team and throughout the organization to educate stakeholders on social media efforts and provide insights into key audiences as well as the competitive landscape
• Ensure all initiatives have clearly defined KPIs that align with organizational goals and are sufficiently tracked

Minimum qualifications :

• 10+ years corporate social media management (B2B + B2C) with experience in organic and influencer marketing and have a strong understanding of how to adjust brand voice by platform (TikTok, LinkedIn, Facebook, Instagram, etc.)
• 4+ years direct people management and proven track record of developing and mentoring teams from the ground up
• Ability to create images, direct and edit video, and write promotion copy or scripts as needed.
• Demonstrated experience creating fun and engaging content and stories
• Personally managed content calendar and projects including photography, video, scripting, and directing, with experience utilizing various channels and their available audience engagement tools (lead-gen forms, sponsored posts, audience targeting, etc)
• Proven success working with Influencers, including negotiating and contracting
• Expertise in executive thought leadership and leveraging social platforms to raise brand awareness and further drive visibility and engagement for consumers and businesses
• Ability to successfully manage multiple projects simultaneously with high attention to detail
• Deadline-driven focus and ability to maintain superior quality under tight deadlines
• Strong project and time management, planning and content development capabilities
• Excellent verbal, written and interpersonal communication skills
• Exceptional presentation proficiency with ability to deliver to all group sizes and organizational levels
• Proficient with relevant image / video editing platforms
• Ability to travel (25%) to events, or retail / manufacturing locations as needed
• Bachelor’s degree or higher preferred

Working conditions

• Must be able to work in-office full time from Plano, TX (some travel required)
• Ability to work with standard office / computer equipment
• Capable of working in an open office environment
• Exerting up to 10 pounds of force occasionally, and / or a negligible amount of force frequently
• Job involves sitting most of the time, but also involves walking or standing for brief periods of time
• While performing the duties of this job, the employee is regularly required to talk and hear, in order to communicate to employees / visitors

Equal Opportunity Employer / Protected Veterans / Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant.

However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)