The Brag Media | Creative Lead
The Brag Media is becoming one of Australia’s largest media houses for culture. Representing such iconic publisher brands Rollingstone, Variety, Hypebeast, Life Without Andy, Tone Deaf and many more.
This new role is to work across all these brands in the Creative Solutions and Strategy area (please note – this is not an Art Director or Graphic Design style creative role).
Creative is one of the most dynamic departments within The Brag Media. It is the bridge between our creative and commercial departments and crucial to the success of our brand in-market.
As a Creative at The Brag Media, you will be a cultural custodian helping to ensure The Brag Media develop concepts and win briefs with entertaining, insightful, and nuanced creative responses and ideas.
These may range from editorial and video to larger brand activations and earned media campaigns. It is crucial that you can identify a path forward to a winning idea through a distinct POV. Your work creates relevance and emotional resonance for brands trying to reach the hard-to-access youth market.
You know the difference between authentic and contrived branded content. Your content speaks eye-to-eye with our audience and finds a way to organically integrate brands. Ultimately, your ideas are strong enough to justify their existence outside of brand deals. That’s what makes them successful.
You know how to strike the balance between a ‘big idea’ and a balanced budget and can collaborate with Production Heads to do so. You know how to take a complex brief and cut through the jargon with clean creative solutions. In other words: you make great content and know how to intelligently weave brand stories into it.
Day-to-day your work will encompass: collaborating with the Creative Director on unpacking briefs and building winning deck responses. You will attend briefings, brainstorming sessions and client presentations — with the capability to oversee the execution of content and activations after sign-off.
You likely come from a content or publishing background, but may have worked at an ad agency. Importantly, you are a storyteller. This grounds your approach to creative at The Brag Media and informs the choices you make.
You can think outside of the box, but you also know how to elevate a simple ask into an elegant response. Your pitch decks illicit laughs, smiles or gasps and push brands into exciting directions they didn’t know they needed to go in.
You are plugged into culture. You have a broad understanding of what is going on in the worlds of music, fashion, streetwear and trends. You know the right talent to reach for to make an idea sing, and may have a plug or two to call when needed.
Primary responsibilities:
Position requirements:
This role is open to full time and part time / freelance options for the right experienced candidate.
If your experience is of match and you are curious for a chat, please EMAIL with the role you applying for in the subject line, and attach your CV and Linkedin link at [email protected]
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