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Social Media & Digital Marketing / Social Media & Digital Marketing
Texas Disposal Systems Inc Hiring for MARKETING SPECIALIST -CREEDMOOR at Creedmoor, TX Full Time
Full Job Description
JOB SUMMARY
The Marketing Specialist is responsible for the technical implementation of marketing campaigns, for ensuring data capture and for ing lead generation and campaign-level results related to email marketing, digital advertising, and search engine optimization. This position is also responsible for marketing implementation of the customer relationship management (CRM) system.
CORE RESPONSIBILITIES
- Implement email campaigns to promote products and services and ensuring marketing automation, email sequencing, audience segmentation and data capture support the buyer journey.
- Track, analyze and on the effectiveness of email marketing campaigns, digital advertising and search engine optimization using quantifiable metrics.
- Implement digital and traditional advertising campaigns, including audience segmentation and optimizing results within a defined budget.
- Plan and manage the content calendar for the following channels: email marketing, digital advertising and search engine optimization.
- Serve as an implementation point of contact for email marketing, digital advertising, search engine optimization and CRM vendors.
- Ensure data from all marketing channels are appropriately feeding into the CRM.
- Implement and maintain the lead scoring process for marketing qualified leads.
- Conduct research related to the buyer journey, personas, market research and competitive analysis.
- Serve as member of the content review team.
- Work closely with sales team to ensure marketing data is actionable for sales.
- Other duties as assigned
REQUIRED SKILLS & QUALIFICATIONS
- At least three years of marketing experience
- At least one year of experience in digital marketing campaign execution
- Strong experience evaluating the effectiveness of marketing campaigns and providing solutions that align with company goals
- Ability to organize marketing operations to extract the most useful data for business decision making
- Proven ability to manage complex projects with multiple stakeholders in a fast-paced, deadline-oriented environment
- Highly analytical and able to derive meaning from data through testing and optimization
- Experience with email campaigns, customer relationship management tools, survey platforms and marketing automation applications
- Proficiency with the Microsoft Office Suite – i.e. Word, Excel, PowerPoint
- Ability to work under tight deadlines
- Stellar verbal and written communication skills in English
- Must exhibit a professional appearance and demeanor
- Must pay close attention to detail and demonstrate leadership and organizational skills
- Must be available after hours and on weekends for events
PREFERRED SKILLS & QUALIFIICATIONS
- Bachelor’s degree in marketing or related degree
- Proficiency with SEM, SEO, PPC metrics and analytics
- Proficiency with marketing automation
- Strong understanding of Customer Relationship Management software
- Proficiency with content management systems (i.e., WordPress)
- Familiarity with the Adobe Creative Suite
REQUIRED LICENSES & CERTIFICATIONS
- Valid Class C driver’s license
- Safe driving for the past three years