Temple St. Clair Hiring for Content Manager at New York City, New York Full Time

ABOUT THE ROLE

This role will report into the VP of E-commerce & Marketing and will be responsible for delivering a branded online and offline experience that represents the brand equity and drives engagement and conversion across all channels. In addition, this role will own the marketing calendar, developing roadmaps and content in tandem with the ecommerce, wholesale, and retail teams. This role will serve as the point person for the organization’s marketing and content requests across wholesale, retail, and ecommerce.

Content Marketing

• Develop marketing roadmaps that use brand storytelling to engage existing and prospective consumers and lead to conversion
• Manage company marketing and content calendar
• Serve as the point person for the organization’s marketing and content requests across wholesale, retail, and ecommerce. Track, project manage and ensure execution of requests
• Focus on creation of content “pillars” which act as a core of the content strategy. Work with VP of Ecommerce & Marketing and other key stakeholders on developing a calendar and rhythm for storytelling around these pillars
• Establish partnerships with external creators, influencers, brand partners, media/agency partners to produce a variety of story types

Social Media

• Create a social posting strategy that aligns with the brand’s marketing and content calendar to increase engagement, visibility, and followers on all social channels
• Manage day-to-day communications & posts across all social media channels, including Instagram, Facebook, Pinterest, YouTube, etc
• Conceptualize, write, edit, and publish daily online content for Instagram and all its properties (Reels, Stories, IGTV, etc.)
• Curate the Instagram feed and present a holistic view to VP of Ecommerce & Marketing at least one month out
• Conceptualize influencer strategies and manage influencer partnerships
• Always maintain a voice in line with brand messaging. Engage in conversation with consumers in brand voice
• Leverage Sprout Analytics for daily monitoring of social media analytics, monthly reporting of channel performance
• Monitor digital and social trends, competitive landscape to identify opportunities and present new ideas for digital campaigns and content

Photo Shoots

• Assist VP of Ecommerce & Marketing in digital and social media content ideation and photoshoot planning
• Plan and execute photo and video shoots — from mood boards to shot lists, to hiring the right partners, to booking studios, and ensuring all content is of the highest quality
• Work closely with the senior leadership in developing strategies for new product launches. This will include product positioning, messaging, visuals (photoshoots,) launch and growth strategies

Requirements

• 2+ years’ experience working with social media channels, knowledge of social media platforms
• 2+ years’ experience managing marketing requests, calendars, and communication
• 2+ years’ experience managing content ideation, organization, and execution
• Passion for art, art history, travel and design
• Outstanding writing skills. Editorial writing/reporting experience appreciated
• Positive, ambitious, collaborative self-starter looking to make an impact in a dynamic and fast-growing luxury brand
• Awareness of and passion for following trends in the digital marketing field (email, video, web, social, e-commerce, etc.)
• Ability to grow organic likes and followers across prominent platforms
• An eye for creative ideation and content creation. Interest in and desire to research for post and story creation
• Ability to pull data from various resources and translate it into trends, actionable plans, and reporting templates
• Proficiency in Word, Excel, and PowerPoint