With around 12k people and growing by double digits, TCS is the world’s largest VFX organisation and continues to be at the forefront of technological and creative innovation. Being responsible for some of the most memorable VFX films and adverts, TCS partners with brands from Apple to Disney to create content that is consumed by millions across the globe. During a period of unprecedented growth TCS has recently started the process of separating from the wider group to form a separately publicly traded business. This will allow for continued growth and position us to remain at the forefront of the creative industry.
Our four business divisions: TCS is comprised of four business units, each market leading and each serving a different part of the entertainment industry. All four business are seeing considerable growth and there are no signs of this slowing.
MPC – Serves Film and Episodic organisations. Having won several Oscars and other prestigious awards MPC partners with all the world leading film studios and has worked on films including The Lion King, Spider-Man: No Way Home, Top Gun, 1917, The Greatest Showman and Guardian of the Galaxy, to name but a few.
The Mill – Serves advertising organisations and has helped create some of the world’s most recognisable brands. With clients including Apple, Amazon, Budweiser and Nike The Mill is the most recognisable name in VFX advertising.
Mikros – Creating market leading animation, Mikros has created iconic shows such as Rug Rats, Alvin and the Chipmunks, SpongeBob and Paw Patrol.
Technicolor Games – Serves AAA game studios and work on asset creation as well as cinematics. Having worked on titles such as Call of Duty, Resident Evil, FIFA and Grand Theft Auto, Technicolor Games is growing incredibly quickly and rapidly moving into other areas of the games’ ecosystem.
Job Description
We are looking for a Digital Marketing Manager to lead on outbound marketing activities across Technicolor Creative Studios, specific to talent recruitment marketing. This person will work closely with the Digital Marketing Director and have responsibility for ensuring each TCS brand achieves and maintains best-in-class practice for performance media, email marketing, social media marketing, website, community management and virtual event presence online in order to drive applications to jobs at TCS and to The Technicolor Creative Studios Academy. This person will also be responsible for working alongside the Internal Comms team on talent marketing-related activities.
It’s key that the person in this role is passionate about the world of digital marketing, has experience running creative paid digital marketing campaigns that drive results and also has their finger on the pulse of social media trends and changes. They must be an expert in setting up & A/B testing paid targeted media (Google Ad & Paid Social). They should have experience working with CRM tools (I.e. Hubspot) and be able to demonstrate proven results in achieving growth / ROI from digital marketing sources (paid media in particular).
We’re looking for a strong communicator who will find it easy to liaise and execute campaigns with global teams across different divisions of the business while staying on top of output to ensure the highest standard of digital marketing is achieved for each brand.
The main goal of this role will be to elevate the digital footprint of each brand while using valuable data from Hubspot to measure and improve the impact of efforts on social media and email marketing in the aim of driving job applications.
Responsibilities
Implement the global digital marketing strategy across CRM, email marketing, social media & virtual events for studios across Film, Episodic, Games, Animation & Advertising
Lead on paid performance media campaigns (Google Ads, Paid Social Media) to drive ROI
Monitor results of all campaigns for continuous improvement
Plan and manage all social media platforms with support from brand teams ensuring highest standard is achieved
Work in harmony with key stakeholders around the business, especially recruitment
Prepare engaging reports on marketing campaign’s overall performance outlining recommended improvements
Stay on top of the latest trends, news in our industry and beyond and incorporate this into our marketing plans
Know our audience – this person will be the closest person to the audience data provided to us via Hubspot
Lead on data – this person must be very close to the impact of our campaigns
Come up with innovative growth strategies for our channels
Responsible for maintaining partnerships / community projects related to talent and recruitment (e.g. university partnerships)
Qualifications
Proven experience as a Digital Marketing Manager, Marketing Manager, Performance Marketing Manager, Digital Marketing Executive, CRM Manager or similar role
A creative eye, experience working with designers & copywriting skills is preferred
Experience running successful paid digital media campaigns
Great analyst who questions processes and consistently improves them
Expert knowledge of CRM / Hubspot, Social Media and digital advertising platforms
Excellent communication skills
Finger on the pulse of social media trends
Organisational skills are key
Ability to drive campaigns forward with large global teams
Results driven
Additional Information
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If you require assistance applying, please reach out to [email protected] and we will be happy to assist.
TECHNICOLOR IS AN EQUAL OPPORTUNITY EMPLOYER
Technicolor complies and prohibits against discrimination on the basis of race, religion, creed, color, national origin, ancestry, medical condition (including genetic characteristics), mental and/or physical disability or handicap, marital status, sex, age, veteran status, citizenship status, sexual orientation, gender identity, political party preference, political belief, socioeconomic status, familial status, registered domestic partner status, military service, pregnancy, childbirth, and related medical conditions and any other characteristic or activity protected by federal, state/provincial or local law.
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