TARGET PHARMASOLUTIONS Hiring for Digital Marketing & Social Media Specialist (Remote) at Durham, NC Full Time

Summary

Do you want to help make an impact in healthcare? Do you enjoy creating unique digital marketing campaigns and social media content?

At Target RWE, we are a collaborative, fast-growing enterprise that unifies real world data (RWD) sets and advanced real-world evidence (RWE) analytics in an integrated community to shift the paradigm in healthcare for how decisions are made to improve lives. We’ve experienced tremendous growth over the past few years and Target RWE is ready to launch a slew of innovative data & analytical products in 2023.

We’re searching for a motivated, creative, data-driven individual who can help contribute and positively build upon our company’s brand awareness through targeted, distinctive social media and digital marketing campaigns and content. ing to the Marketing Leader, the Digital Marketing & Social Media Specialist will have a significant stake in our digital strategy and play a vital role in growing awareness & building an audience for Target RWE across multiple channels.

If you’re searching for an opportunity to apply your stellar digital marketing skills and a space to grow your knowledge in healthcare and develop your career – this is the place for you!

What You’ll Do

• Collaborate with the Marketing Leader and the Product & Business Development departments to ideate and develop new digital strategies to promote our website, latest activity/content, and social media accounts (LinkedIn, Twitter).
• Help build a digital marketing strategy and appropriate plan to execute with resources as needed.
• Develop, implement, and manage/track digital marketing campaigns and content across different platforms, such as Google Analytics, Mailchimp, and LinkedIn.
• Track and measure the effectiveness of digital campaigns and provide timely analytical ing to internal stakeholders.
• Ensure communications, content, and materials stick to brand guidelines; create content to support new products and company news, latest publications, and/or event activity across our digital channels (website, social media, email marketing).
• Identify trends and patterns while analyzing digital marketing metrics; proactively make recommendations on strategy adjustments.
• Keep up to date with the latest digital marketing trends and technologies and provide recommendations for incorporating them into the campaign strategy.
• Ensure Target RWE branding is consistent across all digital and print marketing campaigns and/or advertisements.
• Perform other duties as assigned

Your Education and Experience

Bachelor’s degree in marketing, communications, or another business-related field with 3+ years of digital marketing experience. Experience in paid media marketing and social media marketing across the following ad platforms and areas: Google Analytics; Google GA4 Platform; Keyword research; Target Audience building; SEO & PPC media advertising; Email marketing platforms (Pardot, Mailchimp, etc.); Social media advertising & scheduling platforms (Buffer, etc.); Canva / Venngage / Shutterstock Create. An equivalent combination of education and experience may be considered.

Knowledge, Skills & Abilities

Total Rewards

The salary range estimated for this position is $62,000 – $68,000 per year. This position is also eligible to receive a variable annual bonus based on company and individual performance. Compensation will vary depending on job-related knowledge, skills and experience. Actual compensation will be confirmed in writing at the time of offer.

An overview of Target RWE’s generous health insurance plan can be found in the Additional Resources section at the bottom of our careers page. Other offerings in our comprehensive total rewards package include: competitive 401(K) plan with a company match and no vesting period; at least 120 hours paid time off, 40 hours paid sick time, and 10 paid holidays per year. In addition, Target RWE is closed from December 25th – January 1st which is a paid week off for our employees.

Why Target RWE