Swift Software, Inc Hiring for Digital Marketing Specialist Full Time

Are you looking for a role that will allow you to demonstrate your digital marketing prowess? Do you have a true passion for building and shaping marketing activities to drive growth? Do you thrive in smaller organizations where you can really make an impact?

ing to the Chief Marketing Officer, the Digital Marketing Specialist will manage a wide variety of marketing tactics to build sales momentum and expand HighGear’s industry footprint. The role will work closely with external agency partners and will also be accountable for direct execution of marketing tactics that involve design, copywriting, automation, planning and budgeting.

If you’re an energetic and positive team player who is passionate about building high-impact customer journeys this may be the opportunity for you! We have a great culture and are proud to be guided by the faith-based principles of passion, humility, teamwork, and integrity. If those values appeal to you, you will love working here!

Compensation And Benefits

• Salary between 70k and 90k depending on qualifications and experience
• Commission/incentive plan
• 401(k) with 4% match
• Heavily subsidized healthcare for you and your family, including dental and vision coverage
• Health Savings Account with a 2-for-1 contribution match up to IRS limits
• Life and disability insurance
• 24 days of flexible PTO per year

Activities and Deliverables

This role will manage digital advertising, website design and updates, email campaigns, events, marketing funnels, content development, and analytics. The ideal candidate has experience executing digital campaigns in a B2B and B2C marketing environment, with a demonstrated ability for managing programs and tracking their performance against objectives.

The Digital Marketing Specialist will develop and manage HighGear’s overall digital marketing execution:

• Provides content and design updates, testing and execution of changes to the websites, blog, landing pages and other digital properties to include advertising campaigns
• Monitors MQL and lead generation data/information; ensures up-to-date ing is completed monthly; communicates actionable insights to drive scalable, high performance
• Manages a variety of marketing projects simultaneously with a sense of urgency and dedication to high quality work
• Manages automation platforms and the overall marketing tech stack to include Zapier integrations across tech assets such as Calendly, ad platforms and with HighGear
• Generates and distributes email lead gen and drip campaigns through the ActiveCampaign platform in collaboration with agency partners

Essential Qualities

• Passion: Fully embraces all aspects of digital marketing and enjoys the challenge of accelerating growth
• Positive: Is naturally optimistic and maintains an upbeat outlook and engaging approach
• Detail-oriented: Understands that marketing is about managing details as much as it is the bigger picture
• Strong communicator: Has a proven ability to communicate effectively in both written and verbal form
• Driven: Takes a task head-on and isn’t afraid to learn through trial and error; accepts responsibility for mistakes and uses them to improve future performance

Requirements

• Bachelors or equivalent experience in Marketing, Communications, Technology or related field
• 3-5 years of digital marketing experience
• Experience with marketing automation, CRMs and other marketing technology tools
• Experience with SaaS marketing preferred
• Ability and willingness to work out of the Frederick, Maryland office

Computer/Tech Skills

Microsoft® Word, Outlook, Excel, PowerPoint, and Adobe® Creative Suite to include Photoshop, CRM management and marketing automation, WordPress, social media and ad platforms, HTML, Google Ads, Google Analytics, project management platforms such as Asana, Trello or Basecamp.

About HighGear

HighGear is the original no-code workflow automation and process management company with a 15+ year history of delivering enterprise-grade software to thousands of users. Our end-to-end solution is well-positioned in a $20B market that is projected to experience double-digit growth now and into the future.

And while HighGear is an advanced technology company, our commitment to delivering value every day is what has enabled us to serve large global organizations such as NASA, Lincoln and Baillie Gifford. We have the innovative culture and customer focus of a startup, but we are a profitable and mature company.

Principals only, no calls please. US citizens and permanent residents only, no temporary residents. EOE.

Job Type: Full-time

Pay: $70,000.00 – $90,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Relocation assistance
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Ability to commute/relocate:

• Frederick, MD 21701: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Digital Marketing: 3 years (Required)

Work Location: One location