Sweet Jojo Designs Hiring for Social Media Specialist at Remote Full Time

Sweet Jojo Designs is seeking a creative and enthusiastic social media specialist!

Sweet Jojo Designs is a leading bedding company specializing in designing and manufacturing high-quality baby and children’s bedding, nursery decor, and accessories. This role will be based in our Sunrise, FL headquarters – a highly creative and fun atmosphere. As the Social Media Manager at Sweet Jojo Designs, you will be an integral part of our team, responsible for developing and executing social media strategies to enhance brand awareness, engagement, and customer loyalty. The Social Media Manager will create and maintain a strong online presence for Sweet Jojo Designs by implementing online marketing strategies through social media platforms. They will be responsible for collaborating with all stakeholders to develop original content and suggest creative ways to attract more customers, promote our brand, build relationships with influencers, and increase customer engagement in support of the overall marketing plan and brand strategy. They will also have relationships and proactive, positive communications with our consumers.

Is this opportunity right for you? As a progressive company, it’s crucial that you have an entrepreneurial spirit, highly collaborative personality, and can build trusting relationships internally and externally. You must also have effective analytic capability and be able to develop unique ways of approaching problems or tasks.

Importantly, you’ve already worked as Social Media Coordinator, and preferably have a BA or BS degree in Marketing or related field. You will need to have a proven track record of expertise in multiple social media platforms. You must have in-depth knowledge of SEO, keyword research and Google Analytics. You must exceptional writing abilities and deliver creative content (text, image, and video)! You must have familiarity with online marketing strategies and marketing channels, can grasp future trends in digital technologies, act proactively, and have a familiarity with industry guidelines and regulations related to influencer partnerships.

Responsibilities:

• Social Media Strategy: Develop and implement comprehensive social media strategies aligned with the company’s marketing objectives and target audience to drive brand visibility and customer engagement. Research Sweet Jojo Design’s customer audience and recognize/act upon appropriate trends.
• Content Creation: Create compelling and visually appealing content across social media platforms, including Facebook, Instagram, TikTok, Pinterest, Twitter, and other relevant channels. This content may include graphics, videos, blog posts, and written posts.
• Social Media Calendar: Manage the social media content calendar, ensuring timely and consistent posting of content that aligns with seasonal trends, product launches, and marketing campaigns.
• Community Management: Monitor and respond to comments, messages, and customer inquiries on social media platforms, fostering a positive and engaging online community for our followers. Coordinate and facilitate customer engagement responses on social media platforms, passionately representing the brand, facilitating conversations, providing superior customer service with timely and appropriate responses.
• Influencer Collaborations: Identify and collaborate with influencers and content creators in the home decor and parenting niches to expand brand reach and engagement. Research and assess potential influencers who align with the brand’s values and target audience. Create and execute influencer outreach campaigns, including personalized messages and proposals. Negotiate partnerships and contracts with influencers, ensuring mutual benefits and clear expectations.
• Performance Analysis: Track and analyze social media metrics and performance to measure the effectiveness of campaigns and identify opportunities for improvement. Measure web traffic and monitor SEO. Analyze data to make recommendations to improve customer engagement.
• Trend Monitoring: Stay updated on the latest social media trends, algorithm changes, and emerging platforms, ensuring that Sweet Jojo Designs remains at the forefront of social media marketing. Stay current on all social media platforms to drive maximum engagement. Monitor industry trends and competitive landscape to propose new and innovative ideas for social media campaigns.
• Cross-Functional Collaboration: Collaborate with the designers and product development teams to align social media efforts with broader marketing initiatives, company strategy and design posts that will create excitement and buzz around our products.
• Social Media Advertising: Work with the team to plan and execute paid social media advertising campaigns, optimizing them for maximum ROI.
• Brand Voice and Guidelines: Maintain brand consistency across all social media channels, adhering to the company’s tone of voice and visual guidelines.

Qualifications:

• Proven work experience as a Social Media Specialist or similar role.
• Proficiency in using various social media platforms and social media management tools.
• Proven work experience in influencer marketing or collaborating with influencers in a social media capacity.
• Strong network of existing influencer contacts across various social media platforms is a plus. A portfolio showcasing successful influencer collaborations is preferred but not mandatory.
• Expertise with Social Media Management Systems and Social Listening/Analytics tools.
• Qualitative research skills, including the ability to interpret customer insights and data and translate it into actionable business results.
• Strong verbal communication and writing skills.
• Familiarity with design tools such as Adobe Creative Suite (Photoshop, Illustrator) is a plus.
• General graphic design experience a plus.

Education:

Bachelor’s Degree in marketing, research, business, statistics, communications or social sciences or related field.

Salary commensurate with experience

Job Types: Full-time, Part-time

Pay: $20.00 – $30.00 per hour

Benefits:

• Dental insurance
• Employee discount
• Health insurance
• Paid time off
• Vision insurance

Experience:

• Marketing: 3 years (Preferred)
• Social media marketing: 3 years (Preferred)

Work Location: Remote